Marketing Orientation in Telecommunication Company Essay

Marketing Orientation in Telecommunication Company - Essay Example A deep analysis of the company has been made within this report. Also based on the study of the company and its competitors, recommendations have been set out for the management. The plan that has been set down which includes the benefits that Etisalat can gain from the recommendation of starting an e-Commerce website. This study has been based on a secondary research. The information collected is mainly from the secondary sources, which include various sources, studies, articles, newspapers, and websites. Secondary data refers to information published by others and which is already available1. It is also data collected by other people rather than the researcher who is carrying out the study2. There has been a through research conducted to gain all the information of this Etisalat. Great care has been taken while choosing the sources from the Internet and it has been ensured that the works chosen from the Internet are from published writers. As Berry refers to the Internet in his books, â€Å"an open door to nonsense to appear, and one way of checking on this is knowing about the author†3. The telecom industry of the Middle Eastern countries has seen a continuous growth. A forecast by Informa Telecoms and Media shows that the year 2009 will continue to see a constant growth, with almost 28.68 million net inclusions into the mobile market this year. The market is very wide and has as many as almost 250 million mobile subscribers and is expected to reach as high as 250.79 million by the end of 20094. Etisalat is one of the oldest telecom providers in UAE. It is headed by Mohammad Al Qamzi, the CEO. The company was incorporated in 1976 and has become a part of the Financial Times Top 500 Corporation. In terms of the capitalization and revenues, this company stands on the 6th position in the Middle East.  

Inequality, Corruption and Distribution of Income in Indonesia (Post Term Paper

Inequality, Corruption and Distribution of Income in Indonesia (Post Independence) - Term Paper Example Islam has also played a significant role in the Indonesia’s identity and economic issues. The name of Islam has too often been used to promote an agenda as in the case of Indonesian politics bringing with it death, destruction and deception in order to establish an Islamic state with Sharia as the state law. It is uncertain if these agendas were sincerely to establish an Islamic state, or it is a propaganda tool used by governments to influence its people to respond in a certain way, or it is a bit of both. The Bali and Jakarta bombings are examples of death, destruction and deception where only time will reveal the truth. When the Japanese surrendered in 1945, young radical Muslims pressured Sukarno to declare Indonesia’s Independence, uniting Indonesian against the Dutch attempts of re-establishing a colony in Indonesia. The Ulama declared Jihad against the Dutch. Muslim militias under the command of the Ulama with the Dutch-Japanese trained Indonesian armed forces drove out the Dutch. However, this unity of people did not last long. (Scott, 2008) Muslim militias in the West of Java broke ranks with the government after the government accepted a ceasefire agreement with the Dutch to withdraw its forces to central Java. Kartosuwiryo, a Muslim Politian, continued to lead the breakaway group against the Dutch and eventually establishing their own government and state with the sharia as law. This group was later known as Darul Islam or the Islamic state of Indonesia. Darul Islam remained a thorn for the Indonesian government with many other rebel movements from other provinces like Aceh and South Sulawesi joining Darul Islam. There were many other Muslim leaders who although supported an Islamic state, were in favor of the Indonesian Republic and condemned the violence of Darul Islam (Bruinessen 2002). Darul Islam was finally crushed and went underground in 1962 after the capture of its leaders (Bruinessen 2002). It was later to surface

The Effect of Using Facebook as a Teaching Tool on Students Interest Research Paper

The Effect of Using Facebook as a Teaching Tool on Students Interest and Motivation in Learning English - Research Paper Example The interest of students and their motivation have always been a concern for many scholars like Fenfanng Li and Fushan Sun. Li’s contribution is well evidenced in the work EFL Learners’ Belief and Learning Strategy Use by English Majors while Sun’s work is on Pedagogical Implications to Teaching English Writing. According to Begawan (2009), the perspective with which many students have taken learning English as a new language can be attributed to the lack of interest or key goal towards its overall achievement. On the same note, it is critical to note that the mode of learning the languages devised is not motivating students to read and research extensively on the language concepts. According to Liao, (2009), a portion of language educators have relied heavily on the transmission model, which emphasizes on the teachers’ responsibility of conveying the knowledge and correcting errors. With respect to this practice, more students get tired of this teacher-ce ntered model of English learning and end up terming English as a very boring and monotonous instead of being update and informative. One crucial attempt to solve this would be the utilization of approaches that stimulate students’ interest in language learning.... On the same note, it is critical to note that the mode of learning the languages devised is not motivating students to read and research extensively on the language concepts. According to Liao, (2009), a portion of language educators have relied heavily on the transmission model, which emphasizes on the teachers’ responsibility of conveying the knowledge and correcting errors. With respect to this practice, more students get tired of this teacher-centered model of English learning and end up terming English as a very boring and monotonous instead of being update and informative. One crucial attempt to solve this would be the utilization of approaches that stimulate students’ interest in language learning. National Council of Education Research and Training (2006) argue that the growth and development of technology, with the booming digital revolution; English language has been incorporated in multimedia as the means of instruction. This is highly critical to influence E nglish language among the users of digital technology. With increased immersion of students in Web 2.0 technologies like the blogs, twitter, social networks like Facebook, virtual worlds, video sharing and photo sharing, these can effectively be utilized as means of encouraging students to learn English to fully participate in them (Fang, 2010). My interest has been driven to Facebook owing to its ease and interactive features that are highly crucial in motivating the language teaching (Childs, 2009). This is with respect to the language of instructions used for the social network sites. This research study aimed at looking on the effect Facebook has, as a tool on the students’ interest and motivation in learning of

Disparities between the Poor and the Rich in the Early to Mid 1800s Research Paper

Disparities between the Poor and the Rich in the Early to Mid 1800s (Pre Civil War) - Research Paper Example Pre-civil period in America was a time for innovation and changes. The nation consisted of farmers and it was mainly underdeveloped. Still, the society managed to turn into a powerful economic nation, which was able to develop economy and make their country a more progressive one. The North in America was an industrialized region, at the same time while the South was an agricultural one. Therefore, it is no wonder that there was an evident split between the rich and poor layers of the society. The Northerners turned into a powerful middle class, which was striving for economic and social improvements in the name of democratic future and the Southerners stuck at feudal principles of governing and relied on free labor power of the slaves. The background events of pre-civil war years in America The first step towards civil war events in America can be found during the period of the Market Revolution. There was a need to introduce a social and technological shift and to make a transitive step from the agricultural economy to the economy based on wages and the exchange of goods and services. This transformation was a great challenge for the North and the South in America. Eli Whitney was the initiator of the cotton gin production and he developed the process of manufacturing of goods with the interchangeable parts (). Cyrus McCormick introduced the mechanical mower-reaper and in such a way the process of grain production in the West was revolutionized (). There are also many other essential background events happening in the country at that time. For example, the emergence of Erie Canal and the Cumberland Road were associated with introduction of the steamboat and railroad. These facts can be considered as the improvements towards the perfection of economic relations between the North and the West of the country (Collier and Sambanis, 2005). We can see that America during antebellum years was moving towards urbanization and industrialization. In 1820 there were mill ions of migrants in the country. People were not satisfied with the lives they had and wanted to have something better. They left their farms and rushed into urbanized and developed cities of the North. In order to advance industrial economy, the North of America needed more and more workers. Consequently, farmers flooded the Northern part of the country together with immigrants from Ireland and Scotland. Therefore, there was a coming split between rich and poor social classes in America. This social turmoil resulted in dramatic background of the civil war in America. The changing society The abovementioned revolutionary events should be considered from the positive perspective as well. Thus, the introduction of the wage labor system was a determinant factor for the development of the first middle class. Various reforms were initiated by the representatives of this class, which consisted of white-collar workers and professional laborers. For example, this social class made an emphas is on the necessity to reduce alcohol consumption, abolish prostitution, improve living conditions in prisons and insane asylums, invest more money into and develop education, remove slavery as a social phenomenon (Sheehan-Dean, 2011). At the political level of the country, different changes and reforms occurred as well. Thus, the rights of the different states were the most striking issues during that period of time. There were

Gunshot Residue Aanalysis Essay Example for Free

Gunshot Residue Aanalysis Essay When a firearm is discharged, residues from the bullet’s force, the primer, cartridge case, firearm itself and the powder from the propellant are expelled from gaps in the guns working parts (Pepper, 2005: 118). These particles are known as gunshot residue (GSR) or firearm discharge residue (FDR) and are composed of partially burnt and un-burnt propellant powder, particles from the ammunition primer, smoke, lubricants, grease and metals from the cartridge. GSR’s are mainly deposited on skin, the hand in which the weapon was fired, on clothing, the entrance wound of victim or any other local target materials present at the crime scene. The major primer elements are lead (Pb), barium (Ba) and antimony (Sb) usually all three elements are present on the hand after firing. Less common elements include aluminium, zinc, copper, silicon and potassium. Organic and inorganic compounds are also present in GSR’s. Organic compounds are found in propellant powder and primer mixtures whereas inorganic compounds derive from primer mixtures. GSR particles are formed when the pin strikes, the primer cap and mixture is ignited creating high levels of temperature and pressure within the cartridge. The increase of temperature melts the primer mixture and the three elements are produced by vaporisation. As the primer mix ignites the propellant powder, an increase in pressure and temperature occurs and the bullet is released from the firearm barrel. The particles involved in this process form as liquid droplets which instantly solidify due to the quick increase of temperature followed by instant cooling. The discharge of firearm can deposit residues on all persons present and not just the person that fired the gun, the analysis as to who fired the weapon must be made with precaution because any hand or body part that was close to the fired weapon may have residue appearing consistent with having fired the weapon. The cartridge case, bullet and bullet coating contain specific elements that can also be detected such as zinc (Zn) and copper (Cu). There are three classifications of GSR particles which take on characteristic morphologies of GSR, regular spheroids, irregular particles and particles that form a layer of lead surrounding an inner core. The collection of GSR should be carried out instantly because GSR evidence can easily be destroyed just by washing your hands and once examined it is generally spherical in shape. Strong evidential value of all three elements must be found by specialised equipment to confirm a gun had been fired by specific suspect(s). Electron microscope (EM) is a type of microscope that uses a beam of electrons to create an image of the specimen being analysed, it is capable of much higher magnifications and is able to see much smaller objects in detail. They are large, expensive pieces of equipment, and require a lot of skill and training to operate EM. All electron microscopes use electromagnetic and electrostatic lenses to control the path of electrons. The design of an electromagnetic lens is a coil of wire around the outside of a tube through which one can pass a current, creating an electromagnetic field. The electron beam passes through the centre of the coil of wire and down the column of the EM towards the sample. Electrons are very sensitive to magnetic fields and are controlled by changing the current through the lenses. There are two types of EM, Transmission Electron Microscope (TEM) and Scanning Electron Microscopy (SEM). Transmission electron microscopy involves a high voltage electron beam emitted by a cathode and formed by magnetic lenses. The electron beam that has been partially transmitted through the thin specimen carries information about the structure of the specimen.This information is then magnified by a chain of magnetic lenses until it is recorded by hitting a fluorescent screen, photographic plate, or light sensitive sensor such as a camera. The image detected is displayed on a computer. SEM is a technique that uses a beam of electrons to produce magnified images of sample by detecting secondary electrons which are emitted from the surface due to excitation by a primary electron beam. The electron beam is scanned across the surface of the sample with detectors building up an image by mapping the detected signals.The beam that impacts with the sample produces 3-dimensional (3D) images of the surfaces at high levels of magnification. SEM can also reveal the actual surface details of the particles with known examples of GSR, the large particles of partially burnt powder and spheres of residues analysed can appear to be from contaminated materials and not just from the specimen. In SEM, backscattered electrons (BSE) form due to collisions between incoming electron and the nucleus of the target atom where electrons are being knocked off. BSE are used to detect contrast between areas with different chemical compositions where heavy metal elements appear brighter in the ima ges formed and lighter metal elements appear darker. SEM has the ability to be coupled with energy dispersive x-ray spectroscopy (EDS or EDX) to provide information about the elemental composition of the sample being analysed. To date the most successful technique is SEM/EDX, which concentrates on the inorganic particles of GSR. This technique not only allows much of the elemental composition of individual particles to be produced but to also enable images that show morphology and the characteristics of GSR (Jackson et al, 2011: 317) . This is important because these two techniques allow GSR particles to be uniquely identified and the discovery of a suspect may appear to be guilty of a crime. Particles will either be identified as possibly being GSR or shown not to have fired the weapon. The advantage of using this technique has the ability to analyse individual particles of GSR typically the three elements lead, barium and antimony can be identified easily using this technique.(Jackson et al, 2011: 315) The EDX technique detects x-rays emitted from the sample during bombardment by an electron beam to characterize the elemental composition of the analysis, features as small as 1 ÃŽ ¼m or less can be analys ed. When the sample is bombarded by the SEMs electron beam, electrons are knocked off from the atoms to the samples surface. The electrons from the ground state are filled by electrons from a higher state which creates an electron hole so that an x-ray is emitted to balance the energy difference between the two electron states. The number and energy of the x-rays emitted from a specimen can be measured by an energy dispersive spectrometer; this gives information direct to the energy difference. The data can be interpreted in various forms from its composition to the x-ray spectrum. SEM/EDX cannot determine whether a person discharged a weapon on any occasion.Thedisadvantages of using this technique are that it’s cost effective, limited availability and a significant amount of training is required to operate the machine as it’s considered to be a specialised piece of equipment (Bell, 2006: 447). SEM examines specific particulates under high magnification whereas EDX allows elemental analysis of samples. SEM/EDX is the preferred method of GSR analysis as it shows in current study that the use o f this technique has increased from 21% to 26% (Ronald et al, 1996: 195) this shows how reliable and accurate it is to use. Positive results are always produced and when providing evidence in court it is less frequently challenged by the judge. Over 72% of laboratories that analyse GSR use SEM/EDX and search more than 50% of the stub; this is composed of aluminium and is an electrically charged conducting tab which is directly placed into the SEM/EDX machine without sample pre-treatment (Ronald et al, 1996: 197) to start the analysis.EDX extends the usefulness of SEM in that elemental analysis which can be performed within regions as small as a few cubic micrometres. All elements from the periodic table can be detected with this type of method. There are many other methods that have been applied to identify both organic and inorganic GSR analysis but it depends on which method you use. Time of Flight-Secondary Ion Mass Spectrometry (TOF-SIMS), x-ray micro-fluorescence, colour/spot testing, inductively coupled plasma (ICP), neutron activation analysis (NAA), gas chromatography (GC) and atomic absorption spectrometer (AAS). TOF-SIMS was determined to have many advantages over SEM/EDX but because of its lack of high resolution imaging it could not reach its level of expectation. TOF-SIMS analyses smokeless black powders because of the high vacuum conditions inside the instrument but was reported to be unsuitable for volatile components such as nitro-glycerine (NG), which is a liquid substance made from glycerol, nitric and sulphuric acid.(Oliver et al, 2010) References Books 1. Suzanne Bell (2006). Forensic Chemistry. USA: Pearson Education Inc. 447. 2. Andrew R.W Jackson and Julie M. Jackson (2011). Forensic Science. 3rd ed. London: Pearson Education Inc. 311-317. 3. Ian K. Pepper (2005). Crime Scene Investigation: Methods and Procedures. 2nd ed. United Kingdom: McGraw-Hill Company. 118. Journals 4. Ronald L. Singer, 1 M.S.; Dusty Davis, 2 B.S.; and Max M. Houck, 3 M.A. (1996). Journal of Forensic Science. A Survey of Gunshot Residue Analysis Methods. 41 (2), 195-198. 5. Oliver Dalby, B.Sc, David Butler, MSc and Jason W. Birkett Ph.D. (2010). Analysis of Gunshot Residue and Associated Materials-A Review. Journal of Forensic Sciences. 55 (4), 924-926 930-931. Websites 6. http://www.jic.ac.uk/microscopy/intro_em.html accessed Thursday 13th December 2012 at 11.12pm 7. http://mee-inc.com/eds.html accessed Wednesday 19th December 2012 at 3.09pm

Audi Marketing Mix Analysis

Audi Marketing Mix Analysis The Audi history begins with a man called August Horch, and in 1899, he established the Company HORCH CO. He invented his first car in 1901. But in 1909 Mr. Horch leaves his company and founded another company called Audi. Audi is the Latin translation for Horch and he took that name. In 1910, the brand AUDI Automobilwerke GmbH was registered. In 1931, the AUTO UNION was founded some members were DKW, HORCH, WANDERER and AUDI. Moreover, the new companies insignia to show the union of the four companies was the now familiar 4 rings, that what still used by Audi today. After the 2nd world war, there were again many cars produced, the most important for them were the DKW Munga, a four-wheel jeep with 3-cylinder 2-stroke engine. Invented in 1956 for the German military, there have produced 250 cars for testing purposes. And these cars made a trip around the world and drove more than 240 000 km also without major problems. This was the beginning of the later concept called Quattro and it had nearly 57 000 Mungaswere built until 1968. In the following years, they have many different engine- and car types were invented and produced in large amounts. There also improving, rallying and testing the first real ur-quattro with the new coupe body was build in 1980. And the power has been raised to 200hp in the testing time, and most of the other car producer did with a 2.2l engine. Audi, the core brand that the Audi has been focusing by the Audi Group in adopting its Strategy 2020 on the challenges of the future. The mission We delight customers worldwide was explored in greater depth during 2011 where the strategy took on firmer contours. Heightened environmental awareness, growing uncertainty about the future availability of fossil fuels and increasing urbanization are the results of giving more weight to new issues that have emerged. The Mission of this company is We delight customers worldwide. The Audi brands products are famous of the brand values sportiness, modernism and sophistication. The brand with the four rings aims to suggest customer delight in many other ways and thus can lead to building technologically advanced vehicles. The mission statement which is We delight customers worldwide plays a main role on the path to becoming the leading first-class brand. The Audi brand has well-defined its understanding of customer delight in greater detail in the following four areas of action. That are We define innovation, We create experiences , We live responsibility and We shape Audi. In this company there have three objectives. First is to create impact and drive awareness of Audi Q5 launch. Second is demonstrating Audis core value proposition of Progressive Performance. And then last is communicate Audis prestige offering. Those three objectives is what Audi company execution in this few years. On the other hand, in this few year the Audi Companys target market are predominantly males between 40-50 years old, married with a household income between $137K $265K. And women who are a key influencer in the purchase process of the Q5. Chapter 2: Analysis of Marketing Mix Strategies 2.1 PRODUCT STRATEGIES 2.1.1 Product Classification Audi car are known as the wants or desires that less frequently bought by the consumer so Audi car is classified as luxury product in the category of consumer product. Consumer product is defined as the products and services bought by final consumers for personal consumption. Audi car is known as one of the well-known car that less frequently bought by the consumers due to the price is expensive which is within the range of RM 179,900 to RM 1250,000. Therefore, consumers will do a survey and planning before they actually want to buy it. Wisely consumers will collect a lot of information that relevant to Audi and do price comparison with other car in the market with their main competitors which are BMW and Mercedes-Benz. Furthermore, Audi car is also selling in high price that seldom consumed by the consumers. It is a branded product that having mass advertisement in magazines, television and personal selling by reseller and producer in order to convince consumers to buy it and remind the consumer about their product in the market. Branding Branding plays an important role in identifying the seller and buyers of Audi. It differentiates them from their competitors. Audi is design with four interlinked rings that represent one of Germanys oldest automobile manufacturers. The first ring from the left represents Audi, the second represents DKW, third is Horch, and the last ring is Wanderer.ÂÂ  Its similarity to the Olympic rings caused the International Olympic Committee to indict Audi in International Trademark Court in 1995. In addition, this is a simple logo and made a lot of people to recognize and remember. With the current type of branding, it had brought the product identification to the consumers with its unique design. This will not only ease the consumers to differentiate their product but also help to segment markets. In addition, it also symbolized the inseparable unity of the four founder-companies which are Audi, DKW, Horch and Wanderer. Each of the four companies was allocated a specific market segment within their group. DKW was responsibility for motorcycles and small cars. Wanderer built midsize cars and Audi manufactured cars in the sumptuous midsize class. Horch produced deluxe top-of-the-range automobiles. Besides, it provides product quality and consistency as the consumers know that they will get the same benefit, feature and quality each time they bought the Audi product. Labeling Labeling are using in describing several things of the product. Audi car will offer an instruction book for every buyer. This instruction book encompasses the information of the brand, details about the car, and instruction in how to use and control the car. Packaging Almost all of the products in the market needed packaging. Packaging is essential in term to market the brand and protect the products to ensure the product is safety. Audi car usually covers the seating of new car with plastic to prevent dust will stain the cushion. Furthermore, a protective film will cover on the scene of indicator. This is to prevent the scene to be scratched. Thus, this can protect the product safety. Product Support Services Product support services are to enhance customer service and satisfaction by assess the value of current services and obtain idea for adding new services to delight the customers. For a new or potential customer, Audi will offer free test drive for them. This is to make sure the customer satisfy with their product. They also provide after-sale services included 2 years warranty and 6 months of installment completely free after customer purchase the car to make sure the customer not just satisfy and also happy when use their product because their product performance is greater than the consumer expectation. There are many Service Centers of Audi Company in Malaysia such as Audi Centre Glenmarie, Audi Juru, Audi Johor Bahruand so on. These services will add up the customers satisfaction with the brand of Audi and increase in brand positioning. 2.1.2 Major brand strategy decision Brand Positioning The Audi slogan is VorsprungdurchTechnik, which means the Progress through Technology. Audi is using the German language tagline as many other country used it such as European countries and United Kingdom. Recently, Audi had updated the slogan into Truth in Engineering. Audi is place in the product benefit because Audi automobiles want to provide the most authentic, truthful driving experience in the luxury segment through their slogan. Brand Name Selection The company name is based on the surname of the founder August Horch, the name itself an English similar with the English word hark, meaning listen.Audi is known as the good brand name selection because it can translate easily into foreign languages and distinctive from other brands. The brand name also easy to pronounce, recognize and remember in the world. Brand Sponsorship Audi is consider as manufacturers brands that also call national brands in the brand sponsorship. This is because Audi sell their output under their own manufacturers brand names. For example, the spare parts of all the Audi car can obtain it from German Motors in Petaling Jaya, Malaysia. Brand Development We consider Audi company is using line extension strategy which means existing product and brand for the brand development. Line extension occur when a company introduced additional product in a given product category under the same brand name into the new forms, colours, sizes, ingredients, or flavour of an existing product category. For example, existing Audi S1 is upgrade to Audi S2 and Audi S3 which have a better and advanced performance. Audi S3 thats been tuned by TS Racing. This race car that not only packs an aerodynamic kit, but it was tuned specifically for racing purposes. The kit includes a front splitter, modified bumpers, a rear diffuser, extended wheel arches, and a roof-mounted scoop. 2.2 PRICING STRATEGY Narrowly, price is the amount of money charged for a product or service. Broadly, price is the sum of all the values that consumers exchange for the benefits of having or using the product or service. 2.2.1 Factors affecting pricing decisions Audi is using cost- based pricing method. Audi added a standard makeup to the cost of the product. It is a simplify pricing, which is based on the cost. It is also fairer to both sellers and buyers as the price set is reasonable. Audi is under oligopolistic competition but not monopolistic competition because there are only few companies those producing automobiles such as Mercedes Benz, Porsche, and BMW in Germany. Audi car is a differentiated product. Customers can easily differentiate Audi from the other brands. This is because of the unique logo of Audi which in four rings. The high quality products produced by Audi have developed a very clear image of technology in the minds of their target customers. Besides, Oligopolistic competition market has high barriers to entry. Therefore, Audi is able to earn economic profit in both short run and long run. Audi is price maker which has the power to set its own price. However, it has to be aware of the actions of the others because it is mutual interdependence. Audi shapes its policies with an eye to the policies of the competitors such as Mercedes Benz and BMW. Audi has to observe the actions of them from time to time because the actions of Audis competitors wil l affect Audis profit. Audi spends a large amount of money in advertising to convince customers. 2.2.2 New Product pricing strategies Audi practised market penetration pricing when the new product was introduced in the market. Market penetration pricing is a quick- entry price strategy that assumes low price will gain high sales volume which will result in lowering costs. It set a low initial price which is lower than the eventual market price in order for the brand to penetrate the market quickly and deeply. By using this method, Audi expect to attract a large number of buyers quickly to the new brand as the product demand is highly price elastic. It also assumed that the lowers price will win market share. Once the marker share is gained, the price of Audi will be raised. 2.2.3 Product Mix Pricing Strategies Product line pricing is a pricing strategy used to sell different products in the same product range at different prices based on features or benefits. In another words, it is when a company must decide the price differences between the upgrade of the product or service. Audi has different type of model of car.The purpose of using these strategies is to maximize the profit of the company. For example, there is a huge range price different between Audi S3 and Audi TT. 2.2.4 Price Adjustment Strategies Discount and allowance pricing reduces the product prices to reward customers responses. Discount can be classified in to cash, quantity, functional and seasonal whereas allowances can be divided into trade-in and also promotional. For example, the Audi buyers can get the spare part from Germany Motor located in Petaling Jaya that comes with rebates and warranties. Dynamic pricing is known as time-based pricing or third-degree price discrimination. It occurs when consumers are divided into two or more groups with separate demand curves, and different prices are charged to each group. When done successfully, price discrimination practices like this enables the firm to capture more consumer surplus and thus, increase the profit of a firm. Dynamic pricing adjust the prices continually to meet the characteristics and needs of individual customers and situations. Wide range of goods would be priced according to what the market will bear. If the demands of Audi car increase, the price of it will decrease, vice versa. The location pricing has a different price for different location or sitting arrangement. Audi car will be priced higher in Malaysia due to the location and high government import taxes. 2.3 PLACE STRATEGY 2.3.1 Market Channels/ Distribution Channels Market distribution channel is a system of market institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user. Audi is promoting their products by using indirect sales marketing channel. Audi is performing as producer only so it needs other channels like retailers and wholesalers in order to facilitate the exchange process by cutting down the number of contacts necessary. The intermediaries will also help Audi to promote their products to the final consumers with the help of intermediary, Audi manage to focus on produce innovative products rather than busy on promoting their products. 2.3.2 Retailing/ Wholesaling Among the sales channel, Audi is using wholesaler channel to promote their products to the consumers. Wholesaling is known as all activities involved in selling goods and services to those buying for resale or business use. Since Audi is the company that involve in manufacturing products only, so it needs to undergo wholesaling process to promote their products by using developing and spreading persuasive communications. Therefore, Audi has form a strong wholesaling base to promote to the final customers and it need to grasp the real issues facing the wholesalers in order to implement the appropriate growth measures. With the strong wholesaler channel, Audi will able to focus on their innovation for products to keep competing in such high competitive market since this market is known as oligopolistic competition. 2.4 PROMOTION STRATEGIES Audi Company is playing its role very well in the marketing promotional activities through the concept of integrated marketing communications. Audi Company is using a multifaceted promotion mix as its tools to increase the sales of its car and also achieve a higher performance. Those promotional activities of Audi Company are trying their best to attract consumers attention and to make communication with them in order to reach them in a coordinated manner through integrated marketing communication. 2.4.1 Direct Marketing One of the elements in Audi Companys integrated promotional mix is direct marketing. It is offering a very special surrounding for its consumers to make them feeling good in all the way of purchasing their new expectative cars. After stepped in the Customer Center, consumers will be welcomed by Audi Companys staffs and they will consult with the consumer to plan their schedule for the day according to the objective they want to do. The schedule will be included a highlight activities, factory tour. The tour guide will show them how to produce the Audi Cars by using advance technology and accuracy workmanship way. Another highlight activity is visit to Audi shop and Audi museum shop. Audi shop stocks top-quality branded goods and up market lifestyle articles. In the Audi museum shop you are able to browse all the attractive tradition collection and a range of model historical cars are stored in it. At the end of the day that is the moment of the consumers to pick up their new car. 2.4.2 Sales Promotion There is a sales promotion conducted by Audi Company is called as Happy Anniversary and Happy Oktoberfest. This program is available for all the range of the Audi owners. To let more consumers join for this program, Audi Company has provided all the styles, sophistication and performance of its cars in the exceptional prices. Furthermore, consumers also able to test-drive an Audi of their choice to discover which Audi are suitable for them. 2.4.3 Public Relations Public relations refer to a firms communications and relationships with all types of its customers, such as publics. A very good news which is bring from Audi Company is that Audi will organizes the INI and HIN events, which serve as an education forum for everyone. And the INI.JUGEND.KOLLEG and the HIN.JUGEND.KOLLEG is just focus on the youth which are talented and interested in the promotion of technologies. During the series of the events, those participants will gain an opportunity to discuss and obtain some information about the current social and technical topics. A clear and accessible of the knowledge will be brought by a team of well-known speakers from Audi partner universities. With it, Audi Company is able to get more employed with young talent. At the same times, it can gain a good image from its customers and stronger its Brand Name throughout the country or the world. 2.4.4 Product Placement Another promotional mix element using by Audi Company is product placement. It is a non-personal selling marketing strategy. This approach is not only a lower cost-spending but also a very efficient way to gain more patron exposure to the users. Recently, Audi Company is using this approach by launching a free iPhone game which is called A4 Driving Challenge 2.0. By choosing iPhone to expend Audi Companys customer flows as iPhone has gain a high performance of sales in the market segmentations from upper-upper to upper-lower. Audi Company is just a newest brand in using this non-traditional selling method in order to extend sales and to draw in more future clients as well. 2.4.5 Official Web Site On the other hand, it is a new trend that all companies will use advance technology to connect with their existing or incoming customers like social wed site or their own official web site. Same as other company does, Audi Company also having their own official web site which is http://www.audi.com/com/brand/en.html. By browsing their pages, customers are able to obtain latest information, latest improvement and whether there is any latest new product is introduced into market. If consumers are wish to buy a new Audi, there is a fast and convenient way to check in the website, it has uploaded a list of details for all types of the Audi. Chapter 3: Analysis of Market Opportunities 3.1 Technological Opportunities One such opportunity in the future was the concept of a hybrid car that was first introduced in the 90s by Toyota. It would be a great technological opportunity for Audi to explore this as it would be perceived as a core segment of the automotive market of the future. The meaning of hybrid car, as quoted by Jeffrey Orloff (2007), is a vehicle that uses an on-board rechargeable energy storage system (RESS) and a fuel based power source for vehicle propulsion. These vehicles useless fuel than their counterparts and produce fewer emissions. Hybrid vehicles recharge their batteries by capturing kinetic energy through regenerative braking. Some hybrids use the combustion engine to generate electricity by spinning a generator to either recharge the battery or directly feed power to an electric motor that drives the vehicle. This takes place when cruising or in other situations where just light thrust is needed.Besides technology, several other environmental factors will also be discussed o n how it presented such an opportunity for Audi AG and on how Audi could affect those environment. Although there is now in existence of many hybrid cars that are successful like Prius or Tesla, but none has dared to produce an elite and luxurious hybrid car which is currently being developed by Audi AG. Such an innovation could help Audi to dominate the automotive market for the next 25 years as quoted by the company because it would give them a great competitive edge. So far, Audi has developed 3 hybrid concept car which are Audi e-tron, Audi e-tronSpyder and Audi A8 Hybrid. Each of those cars are being researched independently in several workshops that follows on the new hybrid technologies like full hybrid, plug-in hybrid and parallel hybrid respectively. Besides, Audi also monitors all other innovation for a competitive advantage for example new alternative fuels called cellulosic ethanol for the hybrids or even Quattro drive system in correspondent to hybrid technology. With all technology combined and utilized with maximum effectiveness, it helps Audi to address not only th e social concerns but also the economic concerns in the market environment. Focusing on Audi, their hybrid concept cars in the future market is able rival all luxurious sports car and luxury cars existed in the market now.Audi will embrace this opportunity and continue to advance in it technologically by making better hybrid cars and would eventually help pave the way for a more advanced environmentally friendly technology. As quoted in a CNN article by Phil OSullivan (2004), In the future we see this (hybrid cars) as an interim technology. In the future long-term fuel cells (may be) the best alternative. 3.2 Social Market Opportunities Besides, Audi also seeks opportunities in the social of the Asian market as Asian market is new and having vast development in automobile industry. The new emerging markets of Asian markets, especially China and India, are huge opportunities for Audi. By 2015, the Audi Indian car sale is estimated to be reaching more than $40 billion. In China figures indicate that sales will be in excess of 250,000 million vehicles in a similar period of time.The car sales in both of these countries are growing, as people in these countries are getting wealthier and more discerning, they need more high-class brands such as Audi. According to MrMichealPerschke, Head, Audi India, the young generation, especially those who return from overseas, want more and their fathers are handling over the reins of business a lot faster, unlike the past, todays global Indians have different mindset. This kind of mind- set has made India a potential market for Audi to expand their market, giving them the opportunity to be the leader in automobile industry. Another reason for Audi to choose China and India as their target market to expand their automobile industry: China and India are countries which have the most population of people, hence, providing them a great source of labor force, and, the cost of production is much cheaper than in Europe countries because the cost of labor force is much cheaper. China and India have provided a great market opportunity for Audi, as the level of living in these countries is getting higher, thus increasing the demand of luxury cars, and also, people in these countries are able to provide Audi a great source of labor which could enhance the production. Chapter 4: Recommendations 4.1 The electro rheological (ER) fluids used in the hybrid cars engine require high voltage to operate, that is, the breakdown voltage of air is 3kV/mm. Audi can modify the ER fluid, by using different combination of electrodes which can reduce the voltage requirement of ER fluidto function. Suspension, which particles may tend to clump or settle, is also one of the major problems of using ER fluid in hybrid vehicles. Audi can tackle this problem by matching the density of the solid and liquid particles in the components, to ensure the effectiveness of the operation. Or, Audi can use nanotechnology-the nanoparticles, which the particles are very tiny in size, hence, reducing the suspension. To overcome the problem of settlement of particles in the engine, Audi can add lubricant to enhance to lubricity of the engine, which can help to discourage the gravitational settling and promote particle suspense. Lubricant helps to reduce friction, thus, enhancing the smoothness of operation, modify ing the viscosity and inhibiting wear, improving the problem of suspension. 4.2 Next, it could be considered a right choice for Audi to expand its production in China and India because the labour cost in those potentially developing countries is much lower compare to its original country. However, low labour cost might affect the production of the company. A low wage paid to a worker would discourage a worker to put in effort to do his part perfectly. Audi can prevent this problem by increasing the wages or maybe give bonus to its workers who show their initiative to perform well in their job. It would not be a wise decision to have a great number of unskilled or unknowledgeable workers in an operation. Hence, it is suggested that, Audi chooses its crew wisely. Choose skilful and knowledgeable people to join the crew through a careful interview. Otherwise, provide training to those unskilled workers, or provide time- to- time skill- up courses and practical training, so that the workers are equipped with relevant and up- to- date knowledge and skills. Besides, t he Board of Directors has to do its duty checking the employees from time to time, distinguish the problem faced by employees and company, so that improvements can be made to ensure the quality of production is maintained. 4.3 There is a research shows that Asia countries, especially India is a highly potential developing country, as it attracts many international investors to invest in the country, meaning India has potential to become a high class country. This means that people in India will be able to owe luxury cars like Audi in future. However, presently the purchasing power for luxury goods of people in the country is still limited. Actually, Audi can refer to this present situation, come out with the concept of producing low cost cars or ordinary cars, to meet the needs of people in the countries. In this case, people with less income will be also able to own a car themselves. This will not only expand the market and increase the income of the company;it is also beneficial to the people who are having a moderate income. Chapter 5: Conclusion In my opinion, I think the current marketing mix which Audi has, is satisfactory to customer needs. Because for a new or potential customer, Audi will offer free test drive for the customer and to make sure there are satisfy with their product. On the other hand, customer also can easily to obtain latest information from the website. Because Audi Company having their own official web site which is www.audi.com/com/brand/en.html. In providing a wide range of products and with high quality, Audi has by far influenced most of the customers perception favorably towards its products. From time the company was created till now, the quality of the products that Audi offers is improving each year. But the well-known car that less frequently bought by the consumers because the price is too expensive which is within the range of RM 179,900 to RM 1250,000. The price will expensive is because Audi do price comparison with other car in the market with their main competitors which are BMW and Mercedes-Benz. And it is a branded product that having mass advertisement in magazines, television and personal selling by reseller and producer in order to convince consumers to buy it and remind the consumer about their product in the market. Even though the prices imposed by Audi seems to be fair with consideration of the quality of the products offered. The only problem is that, Audi has priced its products too expensively for a middle or lower class customer to afford to buy those products. Apart from that Audi has targeted its market mainly to urban customers as are the only customers who can afford such expensive products. In my opinion, I think Audi has to create also some of low end products with low prices which can be affordable to low income users. As I have mentioned above, In the case of place (distribution), Audi is using wholesaler channel to promote their products to the consumers. With the Audi have strong wholesaler channel, it will able to focus on their innovation for products to keep competing in such high competitive market since this market is known as oligopolistic competition.

17th Century Seduction Poems Are Relevant In The 21st Century Essay exa

During the 17th century, certain poets wrote poems with the specific purpose of persuading a woman to have sexual intercourse with them. Three of these seduction poems utilize several strategies to do this: Andrew Marvell’s â€Å"To His Coy Mistress,† and Donne’s â€Å"A Valediction: Forbidden Mourning† and â€Å"The Flea.† Some of the reasoning used by both poets is similar to the reasoning used today by men to convince women to have sexual intercourse with them. These gimmicks vary from poem to poem but coincide with modern day rationalization. The tactics used in 17th century seduction poems are relevant and similar to the seduction tactics used in the 21st century. Through his writing, Andrew Marvell uses several strategies to get a woman to sleep with him. In his seduction poem, â€Å"To His Coy Mistress,† Marvell first presents a problem and then offers his solution to the problem. Marvell sets up a situation in which he and his lover are on opposite sides of the world: â€Å"Thou by the Indian Ganges’ side/ Shouldst rubies find; I by the tide/ Of Humber would complain†¦.† (5-7). He has set up a circumstance in which his lover is in India and he is in England; however, this situation can be interpreted as a metaphor for sexual distance. Marvell then goes on to profess his love for this woman, telling her that he will always love her, saying â€Å"...I would/ Love you ten years before the flood† (7-8) and saying that his â€Å"vegetable love should grow/ Vaster than empires and more slow† (11). This suggests that he is promising permanence in their relationship. In doing so, Marvell is also trying to pac ify his lady’s fears of sexual relations. He wants his lover to feel secure and confident about having intercourse with him. In the second stanza, Marvell turns his attention to another â€Å"problem† that his lover might pose by not sleeping with him. He writes, â€Å"But at my back I always hear/ Times winged chariot hurrying near† (21-22). Marvell is concerned about death in this situation. He is now pleading to his woman because he feels threatened by time. He tells her that time is running out and that they had better sleep together before it is too late. Marvell solidifies this argument a few lines later by presenting the idea of death and the fact that they can not have sexual intercourse once they are dead. He writes, â€Å"The grave’s a fine and private place/ But none, I think, do there embra... ...l love, like Marvell in â€Å"His Coy Mistress,† is still used to get women in bed. It makes them feel secure in a relationship, which in turn makes them more likely to have sex with their partner. Building up the relationship, like Donne in â€Å"A Valediction: forbidden Mourning,† will also make a woman feel secure in a relationship in modern times by establishing dependability; it also romanticizes the relationship. If a woman feels she is being swept off her feet by Prince Charming, she will be more likely to get in bed. Allaying a woman’s fears will also convince her to consent to sex, much like in Donne’s first stanza of â€Å"The Flea.† He reassures his woman that sex is not a big deal. These days sex really has become quite inconsequential and men do not have difficulty pointing that out to a woman they are trying to sleep with. Generally, many of the basic ideas expressed in 17th century poetry are similar to those presented today in re lationships. Making excuses, finding arguments, allaying fears, and professing true love are all still utilized to speed along the occurrence of sexual relations.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚