Teenage Hypocrisy

At no other time In life does a person feel more insecurity than during teenage. We are erratic and inconsistent. Our character is in the process of being formed but it is far from being finished. The terrific insecurity produces the need to be accepted, respected and trusted. It is then that hypocrisy in its most innocent and faultless form takes birth because of our craving for these desires. But slowly as we continue to take this horrific curse of adolescence as a blessing, hypocrisy becomes our second nature. Almost involuntary. Think that at least once in our lives we all try becoming someone.Or try to pretend to be someone we are not. Just to be accepted. Just to fit in. But very rarely do we teenagers stop and think about what we are actually doing. About how we are losing our real selves while trying to be someone else. Someone we will never be. More importantly someone we don't have to be. I think that at this tender age we fear to stand alone or to be left out. So we do eve rything we can to walk with the crowd. We try to cluster together in groups and fit ourselves into perfect moulds. It is however like jamming square nails in round slots. What we need to understand is the fact that there are no moulds o fit into.We all are individuals with different interests, hobbies, point of views, opinions, beliefs and priorities. We should never have to change ourselves or impersonate to be accepted. The type of things we do these days just to be accepted are in my opinion absurd! We conceal too much. We lie too much. We fake too much. All of us typical teenagers seem to have an unwritten set of rules and ethics that rule our lives. One often is to never say anything that may even be remotely offensive to anyone in your presence with the exception of profuse profanity. But the important thing is that you onto need to do this.In a few years when you look back to reassess the decisions you made and the things you did, you will realize how ridiculous your needs we re. How you couldn't see the reality through the fog of immaturity. Trust me that popular group you trying so hard to be a part of is not worth losing yourself. And can tell you that the people who you think love you right now, won't even matter in a few years. You are bound fall apart as soon as the mask of hypocrisy falls, even if it is by accident. This is because we are never actually giving anyone a chance to know our real selves and to understand and accept us for who we actually are.Adolescence is a developmental phase which is prone to hypocrisy. So this teenage hypocrisy is a phase we all are going through or will be growing through. To a large extent teenage hypocrisy is a function of those expectations of adults and peers which conflict with our own feelings and desires. So is important to remember who we are and where do we want to be. And to grow out of this phase of regrets. Unfortunately some of us usually end up believing that hypocrisy is vital to survive in this wo rld of frauds and lies. But that's not true.It is important that we accept ourselves and understand that our individuality is not going to isolate us but rather give us a chance to welcome those people in our lives who will accept us for who we are and not for who they think we are. So stand for what you believe in, state what you really feel and don't worry about what others will think. In a nutshell all want to say is that don't ever change yourself for anyone or anything. That person you are trying to be is not half as awesome as you are. Learn to respect you uniqueness. Because you are one of a kind.

Not as Easy as 1,2,3 Essay

People, Work & Organizations- MGMT20124 Assessment 1- Report Case Study Not as Easy as 1, 2, 3 Contents Contents2 Executive Summary4 1- Introduction5 1. 1 Background to the report5 1. 2 Scope5 1. 3 Aims 6 2- Discussion7 2. 1 Organizational Justice7 2. 2 Perception errors 8 2. 3 Stress8 2. 4 Exit-Voice- loyalty ­-Neglect model8 2. 5 Team work 9 2. 6 Motivation9 3- Literature review10 3. 1 Organizational Justice10 3. 2 Maslow’s needs hierarchy theory12 3. 3 Expectancy theory14 4- Solutions and suggestions18 4. 1 Organisational Justice 18 4. 2 Stress 19 4. 3 Improving feedback process21 5- Conclusion22 References24 Executive Summary There are three purposes for this report. It attempts to indentify the problems in the case study Not as Easy as 1, 2, 3. Accordingly, it discusses about six main problems in ABC consulting firm that have negative impact on the organization effectiveness and the productivity of the objectives. These problems are; ABC consulting organization failed in implemented the organizational justice. Next one is the perception errors of Janet, the client manager and human resource director. The third problem is George was forced in the stress situation and George’s dissatisfaction about job and work behaviors which caused to the exit-voice-loyalty-neglect actions is the problem number four. The fifth is teamwork environment, processes and the last problem is ABC consulting failed to implement the motivation procedures in motivating its staffs. In addition, it also mentions about the theories which related to each problem. The second aim of this report is to explain the literature review of some theories that are related to the case study’s problems and solutions. Particularly, the organization motivation justice theory, Maslow’s hierarchy needs theory and the expectancy theory. Lastly, this report intends to discuss about the solutions and suggestions in relation to the case’s problems such as, develop consistent organizational justice system, the methods to relief stress, and implement probably feedback processes system. 1- Introduction 1. 1 Background to the report In recent years, organizational behaviors are very significant in every company which can have positive or negative impact on individuals, groups and structures within an organization for the purpose of applying such knowledge towards improving an organization’s effectiveness. It is because there are many issues need to be considered if an organization wants to be successful in managing people, and maximize their ability and capacity. Hence, each organization needs to create a consistent system that can motivate its staffs and also try to satisfy their needs in order to improve the productivity of the objectives. One of the motivate systems is organizational justice system which provides the fairness or distributive, procedural and interactional justice in the firm. Furthermore, there are many theories discuss about the methods that can be satisfied the employees’ needs such as; Maslow’s needs hierarchy theory and expectancy motivation theory etc. For example, Khin (2010) states that many Malaysian companies’ perspectives about the affect of organizational justice on employees’ job satisfaction, organizational commitment and turnover intention. They implemented the questionnaires around 300 employees about the distributive and procedural justice in a small to medium firms and the result showed that individuals were satisfy with their jobs, had more committed to the organizations and the organizational justice also provided appropriate working environment that can potentially heaps benefits like cost associated to employees retentions, influencing positive behaviors among employees, and thus achieve effectiveness and high productivity in the organization. 1. 2 Scope The case study Not as Easy as 1, 2, 3 focuses on several problems in ABC consulting firm. George was a new consultant staff in ABC firm who was employed by ABC because he impressed ABC’s human resource director and Janet, the client manger in the interview time. They said George was exactly sort of people they are looking for and promise him will get onto bonus system after three months probation. George was assigned in a project team with Daniel, the project manager and Janet, his duty is writing the report. However, nobody guided him how to write the report or told him about the role expectations; hence he could not complete his ideas in the report probably at the first meeting between him, Daniel and Janet. George’s manager disappointed about his report, they said â€Å"we thought you were a little more extroverted†. George was stress and tried to work more hours and put more efforts but had not satisfied his manager when he emailed his report two nights before it was due. Yet, Janet ripped his report to shreds, and told him she needs something more useful. It caused George felt down and lost his motivation, he came to work late, left early and took longer break than usual. He wanted to stay in ABC because of the bonus which his manger and human resource director promise him that everyone can get it after three months. Nevertheless, at the review meeting Janet and human resource director told him that he could not get onto the bonus system because he has not performed at they expected. Consequently, George sent out job applications in that night. 1. 3 Aims The purpose of this report are threefold, these include: Identify the issues in ABC consulting firm which have negative affect to organizational behaviors. Particularly, the six main problems are; ABC consulting organization failed in implemented the organizational justice. Next one is the perception errors of Janet, the client manager and human resource director. The third problem is George was forced in the stress situation. Another issue is George’s dissatisfaction about job and work behaviors which caused to the exit-voice-loyalty-neglect actions. The fifth is teamwork environment, processes and the last problem is ABC consulting failed to implement the motivation procedures in motivating its staffs. The literature review, explain the theories which are related to the case study’s problems in order to the motivation and satisfy employees’ needs. There are three important theories include; organizational motivation justice, Maslow’s hierarchy needs theory, and expectancy theory. Finally, the author provides some solutions and suggestions for the problems in ABC consulting firm such as, develop consistent organizational justice system, the methods to relief stress, and implement probably feedback processes system. 2- Discussion The case study NOT AS EASY AS 1, 2, 3 is facing with some significant problems in the organizational behavior that could have negative affect to employees’ performances, motivation, counterproductive behavior, and organizational citizenship etc. Yet, there are several issues in this case study but the author is focusing on six particular problems in ABC Consulting organization described as follows: 2. 1 Organizational Justice The first issue in ABC consulting company is the organizational justice. Organizational justice is the study of the concerns about fairness in the workplace which includes the distribution of resources has to do with distributive justice, and the fairness of decision-making procedures has to do with procedural justice (Greenberg 1990). Furthermore, Perceptions of distributive justice is one of the reasons employees want to withdraw from the organization (Cohen-Charash ; Spector 2001). In fact, ABC consulting had failed to maintain the fairness in the workplace which included: the procedural justice, George is the new staff in ABC consulting but he did not get any instruction or support to do the first client report. Besides, the distributive justice, the human resource director said that George will be eligible to get onto the bonus system as same as everyone in the company after three months’ probation but at the end of the probation period George could not get onto this bonus system. Consequences, the failure of fairness in workplace resulted George wanted to leave ABC consulting company, he was sending out the job applications. 2. 2 Perception errors The next problem in ABC consulting company is the perception errors of human resource director and Janet who is George area manager and this error can be explained in the Halo Effect theory. The â€Å"Halo Effect† is a type of perceptual error where people perception of one personality trait influences how they view a person’s entire personality (Pollock 2012). The case study pointed out clearly that the human resource director and George’s area manager Janet said he was the exactly sort of person they are looking for because of the impression of George in the interview time, but they seemed to disappointed about George after the first meeting as Janet told him â€Å"We thought you were a little more extroverted†. The perception error of Janet and human resource director has leaded to unproductive of task and George’s dissatisfaction about his job. 2. 3 Stress Another problem is George was forced in a stress situation. Stress is something or situations that are perceived as challenging or threatening to the wellbeing of an individual. These conditions may lead to poor work performance, less work productivity (Colligan et al. 2006). George definitely is facing with the stress due to Janet’s commented on him â€Å"George sensed from Janet’s commented that she was disappointed†. Hence, he had to work from 7. 00 Am to 7. 00 Pm in the office and often do extra work at home. Yet, there were not useful points of his report even in the second time, Janet said she hope George has something useful to present on Monday after she read his report. 2. 4 Exit-Voice- loyalty ­-Neglect model The fourth issue is George’s dissatisfaction about job and work behaviours which caused to the exit-voice-loyalty-neglect actions and this type of actions can be identified in exit-voice-loyalty-neglect (EVLN) model. EVLN is a template that identifies ways that employees respond to dissatisfaction job (Hirschman 1970). Obviously, George was not satisfied with his job. Firstly, George had emailed the report again to his manger but she had been ripped to shreds. Thus, he felt anger, resentment and was not willing to do anything more on the project unless instructed to. Additionally, he had some reflected actions to his job dissatisfaction, Such as; he wanted exit from ABC consulting firm, â€Å"he was sending out job applications† after the company rejected him to get onto the bonus system. This action showed that George had a low loyalty in ABC consulting organisation â€Å"low loyalty produced exit with job dissatisfaction†. He also engaged in counterproductive behaviours (voice), George said he would only do absolute minimum, nothing more and he did not want to continue in dazzling anyone in the organisation. In last, he had reduced work effort, paid less attention to quality and increased absenteeism and lateness (neglect). It can be illustrated that he came to work late, left earlier, and took longer break than usual. 2. 5 Team work The fifth problem, ABC consulting firm had problem in organising a teamwork environment and processes. Teamwork is the cooperative and coordinated effort on the part of two or more people who work together as a team or in the interest of a common cause, which is normally the tasks set by the company (Salas et al. 2008). Probably, Daniel the project manager and Janet the client manager know that George is new staff in the organisation but they were not helping George as a team member. They did not give instructions or even ask if George has got any problem with the report and only expected on George will finish the report more than what he has done. 2. 6 Motivation Finally, ABC consulting failed to implement the motivation procedures in motivating its staffs. Motivation is the forces within a person that impact on an individual’s direction, intensity and persistence of voluntary behaviour (McShane et al. 2013). Particularly, ABC consulting firm was not successful in motivating George. First of all, they failed to identify the ability of George and the ability can make a difference in task performance and behaviour. They thought George was a bit more extroverted, that is why George could not complete the report well as they expected. The second is competencies of George; it includes knowledge, skills, personality, and self-concept, values etc. that results in superior performance. People can realise that ABC consulting firm did not implement well in matching George’s competencies with job’s task requirements and even though they did not provide any training for George, it caused an unproductive of George performance and organisational effectiveness. Moreover, the failure of ABC consulting firm in identifying the role perception to George that means they did not help George understand the job duties assigned to or expected of him. Thus, George could not finish his report as his manager wanted. 3- Literature review The problems in the case study Not as Easy as 1, 2, 3 related with few particular theories in the organisational behaviour which includes the organisational justice theories, motivational theories and expectancy theory of motivation. 3. 1 Organizational Justice The organisational justice contains the different theories that are distributive justice, procedural justice and interactional justice, and they all relate to the fairness in organisations. For example, fair payment, equal opportunities for promotion between employees, and personnel selection procedures etc†¦ Distributive justice is conceptualized as the fairness associated with decision outcomes and distribution of resources. An individuals react to actions and decisions of fairness made by organizations every day, and the distributing of outcomes or resources can be tangible (e. g. , pay) or intangible (e. g. , praise). Perceptions of distributive justice can motivate staffs when outcomes are considered to be equally applied (Adams 1965). On the other hand, procedural justice is defined as the fairness of the processes that lead to outcomes. When individuals feel the process involves characteristics such as consistency, accuracy, ethicality, and lack of bias then procedural justice is enhanced or they can have a voice in the process (Leventhal 1980). Additionally, interactional justice refers to the treatment that an individual receives the explanations or news with respect as decisions are made (Bies & Moag 1986). Colquitt (2001) also declares that interactional justice is divided into two components: interpersonal and informational justice. Interpersonal justice that means the respect and propriety in people behaviours, besides informational justice related to the fairness of the explanations given in terms of their timeliness, specificity, and truthfulness. Therefore, the fairness is very significant in every organisation because people attitudes and behaviours are affected by the fairness of the managers’ decisions that can impact job attitudes and work performances and behaviours. Furthermore, Perceptions of justice can also impact many key organizational outcomes such as motivation (Latham & Pinder 2005) and job satisfaction (Al-Zu’bi 2010). There are some common outcomes affected by organizational justice include trust, performance, job satisfaction, organizational commitment, organizational citizenship behaviours, counterproductive work behaviours, and absenteeism and so on. Firstly, trust can be built from the employee’s belief that since current organizational decisions are fair, future organizational decisions will be fair. In addition, a positive relationship between an employees and supervisors can lead to trust in the company (Karriker & Williams 2009). According to (Hubbell & Chory-Assad, 2005; Cohen-Charash & Spector, 2001) procedural justice is the strongest related to trust in organisations. Secondly, work performance is also affected by organisational justice. Procedural justice affects performances as a result of its impact on employee attitudes. Distributive justice affects performances when efficiency and productivity are involved (Cohen-Charash & Spector 2001). Thus, organisations need to improve the organisational justice in order to increase the productivities and performances. Karriker & Williams (2009) also states that improving justice perceptions can improve productivity and performance. Thirdly, Job satisfaction and organizational commitment, (Al-Zu’bi 2010) declared that the greater of employee’s perceptions of justice result in higher levels of job satisfaction and greater injustice perception will result in lower levels of job satisfaction. Moreover, DeConick 2010; Cohen-Charash & Spector (2001) argues that if employees feel the fairness in procedural justice within the organisation, it will result more commitment to the firm and vice versa. Fourthly, the organizational actions and decisions are perceived as more just, employees are more likely to engage in organisational citizenship behaviours (Karriker & Williams 2009). Fifthly, the Counterproductive work behaviours (CWBs), there are many reasons that explain why organizational justice can affect CWBs. For example, increased judgments of procedural injustice can lead to employees’ unwillingness to comply with an organization’s rules because the relationship between perceived procedural injustice and CWBs could be mediated by perceived normative conflict, the extent to which individuals feel conflict between the norms of their workgroup and the policy of the organization (Cohen-Charash & Spector 2001),. Finally, the Absenteeism and withdrawal of employees due to the perception of organisational justice, such as someone could not get onto a bonus or promotion is an example of a situation in which feelings of injustice may lead to absenteeism from work without reason. Furthermore, distributive justice perceptions are most strongly related to withdrawal in the company (Cohen-Charash & Spector 2001). In addition, there are several motivational theories in the organization which relates to many different aspects. Yet, the author is only focuses on the Maslow’s needs hierarchy theory and Expectancy theory of motivation because these theories have involved in the problems in ABC consulting firm. 3. 2 Maslow’s needs hierarchy theory Maslow’s needs hierarchy theory is a motivation theory of needs arranged in hierarchy, it use to motivate people of fulfil their needs from lower to higher. Maslow used the terms Physiological, Safety, Belongingness (Love), Esteem and Self-Actualization needs to describe the pattern that human motivations generally move through (McShane et al. 2013). Physiological needs Physiological needs are the physical requirements for people survival in the workplace, if they are not satisfy with these needs, their body cannot function properly and will ultimately fail. Physiological needs of individuals are thought to be the most important; they should be met first in order to implement their tasks and function well in the organisations. For example, food, air, water, shelter, etc. Safety needs Every organisation needs to ensure that their employees are safe at work, with their physical needs relatively satisfied, the individual’s safety needs take precedence and dominate behaviours. The safety and security needs comprise personal security, financial security, health and wellbeing security and Safety net against accidents/illness and their adverse impacts such as; working violence, natural disaster, job security, economic crisis, resources, morality, health etc. (Maslow 1954). Love and belongingness The company has fulfilled employees’ physiological and safety needs, they need to motivate their staffs with third level of human needs which is interpersonal and involves feelings of belongingness. According to Maslow (1943), people need to feel a sense of belonging and acceptance among their social groups including small groups (intimate partners, mentors, colleagues, and confidants), and large groups (sport teams, professional organisations, clubs). Belongingness and loved are very important because there are many people become susceptible to loneliness, social anxiety, and clinical depression in the absence of this love or belonging element, Hence organisations should satisfy this type of need in order to motivate its employees. Esteem Every individual needs to feel respected; it contains the need to have self-esteem and self-respect. Esteem presents the typical people want to be accepted and valued by others. People are likely engaged in a profession or hobby to gain recognition and these activities give the individual a sense of contribution or value. Most people in the companies have a need for stable self-respect and self-esteem and these needs can be described in two versions. Maslow (1954) points out two versions of esteem needs: a â€Å"lower† version and a â€Å"higher† version. The need of respect from others people is lower version of esteem, such as a status, recognition, fame, prestige, and attention. The need for self-respect is higher version, for example, the person may have a need for strength, competence, mastery, self-confidence, independence and freedom. Self-actualization This is the highest level of needs in order to motivate staffs of Maslow’s hierarchy needs theory. Maslow (1954) contends this level as the desire to accomplish everything that employees can, to become the most that people can be. Individuals may perceive or focus on this need very specifically. For example the self-actualization needs are morality, creativity, spontaneity, problem solving etc. Maslow also states that to understand this level of need, individuals must not only gain the previous needs, but they have to master them. In general, the lower-order of needs (physiological, safety, and love) and the higher-order (self-esteem and self-actualization) of needs are classified in Maslow’s hierarchy of needs is not universal and may different due to the cultures, individual differences and availability of resources in the region or geopolitical entity and country. On the other hand, Maslow’s hierarchy of needs fails to demonstrate and expand upon the differences between the intellectual and social needs of those raised in individualistic societies and collectivist societies. 3. 3 Expectancy theory Expectancy theory is a motivation theory based on the idea that people believe there are relationships between the efforts they put forth at work, the performances they achieve from those efforts, and the rewards they receive from their efforts and performances. In other words, people will be motivated if they believe that more effort will result to good performance and good performance will get the desired rewards (Fred 2011). According to Vroom (1964), (Chen ; Miller 1994) the expectancy theory contains three components as follows: Expectancy: Expectancy could be explained as the belief that strong or more effort will lead to better performances. This can be described by the thinking of if individuals work harder, they will make the outcomes better. However, in order to get better results individuals also need to have the correct resources available, the skills that are match with the job at hand, and having the necessary support to accomplish the job correctly. Instrumentality: Instrumentality can be described as the thought that if people perform well, then those people will get the value outcomes. Nevertheless, trust and respect for managers who make decisions on individuals deserve to receive what rewards, and see the transparency in the processes of who gets what rewards is something that help instrumentality is having a clear understanding of the relationship between performances and the outcomes. Valence: Valence means â€Å"value† and refers to beliefs about desired outcomes. There are individuals differences in the level of value associated with any specific outcomes. For instance, the bonus may not motivate employees if some one is motivated by increased status, promotion. Valence can be thought of as the pressure or significance that a individual puts on an expected outcomes. Vroom (1964) alleges that the force of motivation in an employee can be calculated using the formula: Motivation = Valence*Expectancy*Instrumentality Application of Expectancy Theory in the Workplace Organizational Applications: Expectancy Leaders need to have an ability to understand expectancy as related to the E-P linkage because it is very useful in the organisations. There are five different components for a manager to keep in mind concerning this linkage. First, a leader needs to design some challenging tasks for employees because unchallenging tasks can make employees feel boredom, frustration and marginal performance. Challenging objectives allow for self-confidence, education, ability development, training, skills and experience, among other things (Isaac et al. 2001). The next component is a leader must consider their staffs’ competencies because individuals differ on experience, knowledge, training, skill, and educational level etc. objectives need to be assigned based on the individual’s level of abilities, if people feel they are not capable to finish the works assigned, the E-P linkage will be weak. A good leader needs to provide the necessary skills to the followers in order for them to be successful (Vroom 1964). Third, managers have to recognize that its employees differ greatly regarding their levels of self-esteem in regards to completing a task. Fourth, leaders need to determine and specify which are possible or impossible outcomes constitute acceptable performances. The leaders and its staffs both need to communicate and reach a mutual agreement on the behaviour that represents a successful outcome for each of them. Fifth, leaders need to recognize that expenditure of effort for many followers leads to satisfaction on the job (Brown & Peterson 1994). Most of employees want to feel useful, competent, involved and productive. The workplace provides a vehicle to fulfil these needs. A manager that is aware of these different aspects of people perceptions, as they relate to expectancy, can effectively understand and facilitate the E-P linkage for each of their employees (Isaac et al. 2001). Managing these elements effectively can help a leader to strengthen the expectancy of each of their followers. The strengths and Weaknesses of Expectancy Theory Strengths Expectations are influenced by incentives and rewards, with clearly goals set, this will trigger a motivational process that can improve performances. According to Vroom (1964) an individual’s motivational force can be equated to the level of expectancy multiplied by the instrumentality multiplied by the valance. If any one of these factors is scored as a zero, then the motivational score will also be zero (Penn State World Campus 2011). This can easily be seen in situations where a people believe the amount of effort put on tasks will not result in the expected rewards, in situations where the level of performances will not yield the desired outcomes or that the rewards will not have the desired value as expected, the individual’s motivational level will be zero (Penn State World Campus 2011). On the other hand, when all the components of the equation are high, the motivational force will also be high (Penn State World Campus 2011). In general, by utilizing expectancy theory, companies must understand the importance of demonstrating appreciation for their employees’ works, and as a result, their employees will perform stronger, and show more loyalty towards the organizations. Weaknesses The weaknesses of between-subject design can be seen in the distinct of each person places on the effort, performance and value of rewards, because this design is quantitative, the comparisons between people are hard to measure. In addition, the applications of the theory in the organisations, in some companies’ the rewards some employees receive might not be seen as attractive as many people change their idea of desired rewards. What may have been a good incentive at one point in time may no longer hold its value to that individual anymore (Penn State World Campus 2011). Expectancy theory is only focusing on the extrinsic motivational factors and the conscious decisions employees make about their performances. Many managers and staffs are not motivated solely by extrinsic factors, such as a pay check, bonus, or public recognition. Consequences, the concept of instrumentality is found to be ambiguous and difficult to operationalise (Wabba ; House 1974). Therefore, it is hard for leaders in an organization to really understand what motivates their employees before attempting to utilize the expectancy theory model. 4- Solutions and suggestions 4. 1 Organisational Justice The case study Not as Easy as 1, 2, 3 has shown that ABC consulting firm has the problem with the fairness in the organisation. Hence, in order to improve and protect the fairness in ABC firm, the organisation should design procedures so they can be consistently, clearly applied to all employees and work groups. For example, have a structured performance review process so all workers are reviewed using consistent criteria. Furthermore, they must develop a policy about organisational justice system which includes procedural justice, distributive justice and interactional justice; like ABC firm needs to provide training and give instruction about the tasks for all new staffs, or provide tests of applicants’ knowledge, skills and experiences. Moreover, on the procedural fairness of recruitment processes, the manager and human director should not promise anything till the new staffs have finished their tasks. The state of Queensland (2012) also alleges that appoints or promotes workers based on performance, using valid and reliable selection and recruitment methods. Because if they promise something to the new employees and they could not receive it later, they will feel disappointed. It causes employees want to leave the organisation and it costs company more to do other recruitments; like George who had sent out job applications after he was refused to get onto the bonus system as his manager and human resource director promised him in the interview. Additionally, in order to maintain the relational fairness the manager needs to treat workers with respect, dignity and politeness at all times. George manager, Janet who should comment and response on his work more polite and respectful, Janet said â€Å"we thought you were a little more extroverted† and â€Å"the report had been ripped to shreds†. Besides, managers have to ensure that management structures across the organisation and reporting lines within work team are clear. This will help workers know who they are accountable to and where they can go for help with work problems, and Ensure workers have an up to date role or position description, which includes the role purpose, reporting relationships and the key duties expected of them. 4. 2 Stress George was so stressed and he could not concentrate on anything, there was simply too much to do, and he had not much time left to implement his report. Particularly, George was stress due to the way his manager Janet treated him, unclear expectations, urgent deadlines etc. Hence, In order to develop an effective stress management program in ABC consulting firm, first way is individual intervention. This starts off by monitoring the stressors in the individual, observes what are the reasons of the stress, next is attacking that stressor and try to develop the methods to alleviate them in any way. Developing social support is vital in individual intervention, being with others to help individual cope has proven to be a very effective way to avoid stress (BMJ group 2013). In addition, according to Lehrer et al. (2007) there are several ways the organization can change that employers and managers can make in order to reduce workplace stress, presented below. Develop work, health and safety program Provide training, ensuring all employees are understand Show that every employee are valued and useful Provide chances for career development Establish a zero-tolerance policy for harassment Clearly identify individual employees’ roles and duties Consult staffs about scheduling and work rules Make management actions consistent with organ

HIPAA’s Pros and Cons Essay

HIPAA or what is known as the â€Å"Health Insurance Portability and Accountability Act of 1996† has its pros and cons (United.., 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pros include the following:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   HIPAA guarantees dependability and promptness of â€Å"electronic patient health, administrative, and financial data† (HIPAA, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   HIPAA implements rules, policies, and standards that maintain the confidentiality and soundness/constancy of â€Å"individually identifiable health information covering the past, present, as well as, the future† (HIPAA, 2006). For instance, in case where an established institution needs an individual’s record, this individual is ensured that his or her personal information is safe with that institution (HIPAA, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Cons, on the other hand, include the following:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   HIPAA negatively affects the access of clients to their medical records (United.., 2007). This is because information may be â€Å"pending† to those who have the right to get hold of it because of the penalties enforced (United.., 2007). This is also because of the fact several health care providers are unsure when it comes to the legalities of the Act (United.., 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   HIPAA also does not have a positive impact or effect on health research (United.., 2007). This is because of the fact that HIPAA limits or controls the researchers’ conscientiousness to carry out â€Å"retrospective, chart-based research† (United.., 2007). In addition to that, HIPAA restricts researchers to â€Å"prospectively assess patients by getting in touch with them for the purpose of follow-up† (United.., 2007). Not to mention of course that, in terms of, â€Å"informed consent† forms, wide-ranging and far-reaching detail on how confidentiality is safeguarded is necessitated making it more complicated for subjects to grasp before they could sign in, which usually ends in not signing at all because they do not know what they will be signing on (United.., 2007). References       United States Department of Health and Human Services. (2007). HIPAA. Retrieved December 5, 2007 from   http://www.hhs.gov/ocr/hipaa/ HIPAA. (2006). Unsure How to Handle HIPAA? Retrieved December 5, 2007 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.hipaa.org/

Portrayal of Modern Women by Contemporary Women's Magazines Research Paper

Portrayal of Modern Women by Contemporary Women's Magazines - Research Paper Example Because of the many roles women play, they often seek advise from various sources. One source that they may find consistently reliable are women’s magazines because these depict articles set in the modern times, and assumed to promote modern values. At a time when information is so much easier to acquire from various media sources including television, radio and the internet, concrete reading materials are still conveniently available and preferred by many readers (Stevens, Maclaran & Catteral, 2007). It would be interesting to explore how contemporary magazines depict women and what priorities they should have in life. Although contemporary women’s magazines such as Glamour and Cosmopolitan claim to empower modern women to be more assertive and independent in achieving gender equality, the message sent out from their content (emphasis on the importance of women’s beauty and their success in relationships) seem to endorse traditional femininity ideologies, which put women in a role subservient to men in a patriarchal society. Since magazines may have a great influence on how women think, it is crucial to understand the subliminal and overt messages such media format feeds them. The research question that will be explored in this paper is: â€Å"How are women portrayed in contemporary women’s magazines and what messages are conveyed to them?† The significance of finding answers to this question will provide enlightenment on how society views women, how women view themselves and how such views guide their value formation, attitude and behaviors. Theoretical Framework This paper is guided by the Sexual Script Theory by Gagnon & Simon (1973) and the Objectification Theory by Frederickson & Roberts (1997). Scripting theory is premised on the concept that individuals have subjective understandings that determine their choices and qualitative experiences. Sexual Script Theory, specifically focus on the subjective understanding of a p erson about his or her sexuality that determine his or her sexual actions and experiences related to sex. Scripts are cognitive devices used to guide people in their behaviors. Sometimes, such behaviors are â€Å"self-fulfilling prophecies† to support the scripts upheld by the person. For example, if one’s sexual script is to be desirable in order to be liked as a person, then that individual will exert all efforts to look attractive and behave in a seductive manner. Similarly, and to more specifically illustrate the Sexual Scripting theory, the Objectification theory explains how females internalize an observer’s view to be the primary view of her physical self. This means that if a woman gets accustomed to being seen as an object of desire, she becomes socialized to treat herself as such and behaves accordingly (Frederickson & Roberts, 1997). Vulnerable to judgment of society, women vigilantly monitor themselves with the knowledge that being positively viewed by others means more opportunities. Studies have shown that how a woman’s body appears to others can determine her life experiences. Physical attractiveness seem to matter more to females than to males. Women deemed unattractive by their co workers are described more negatively and given less regard than comparatively unattractive men (Bar-Tar & Saxe, 1976; Cash, Gillen & Burns, 1977; Wallston & O’Leary, 1981). Physical attract

Intel Question Assignment Example | Topics and Well Written Essays - 750 words

Intel Question - Assignment Example In accordance with Hill et al. (2009) in order for a firm to be considered as having a competitive advantage towards the other firms operating in the same industry it is necessary that ‘its profitability is greater than the average profitability and profit growth of its rivals’ (Hill et al. 6). In the case of Intel, there is no doubt that the firm has achieved to build a competitive advantage in microprocessors – taking into consideration the firm’s position in the particular industry over the years. The factors that helped the firm to build this advantage are related to different parts of the internal and external organizational environment. One of key characteristics of the firm’s strategic policies is flexibility; this characteristic allowed the firm’s managers to develop radical updates of the firm’s practices – without delay, a fact that is considered one of the reasons that led Intel to develop a competitive advantage in mi croprocessors. In the study of Lewis et al. ... Another aspect of the firm’s strategies for achieving a competitive advantage is described in the study of Tallman (2010); the above researcher notes that Intel managed to build a competitive advantage by establishing the center or its activities in Silicon Valley, ‘the worldwide center for the microprocessors industry’ (Tallman 54). In other words, the competitive advantage of the firm has been primarily related to its location. At the next level, it is explained that the firm managed to keep this advantage by establishing manufacturing units in China and India – where the operational costs are extremely low and allow the standardization of the firm’s profitability. Apart from its location, the development by the firm of a competitive advantage seems to be related to other elements/ characteristics of its strategic processes. This issue is highlighted in the study of Argyris (1999); in the specific study emphasis is given on the firm’s abilit y to learn fast – reference is made to the rapid response of the firm towards the ‘technological opportunities that come about’ (Argyris 26). It was in this context that the potentials of the microprocessors industry were early identified by managers in Intel; moreover, measures were taken in order for the firm’s entrance in this market to be developed rapidly – with no delays in replacing the manufacturing technology and techniques used by the firm in the past, i.e. before its involvement in the microprocessors industry. In accordance with the above view, Intel managed to build a competitive advantage not because of the location of its facilities but because of its strategic choices and its ability to

Marketing Orientation in Telecommunication Company Essay

Marketing Orientation in Telecommunication Company - Essay Example A deep analysis of the company has been made within this report. Also based on the study of the company and its competitors, recommendations have been set out for the management. The plan that has been set down which includes the benefits that Etisalat can gain from the recommendation of starting an e-Commerce website. This study has been based on a secondary research. The information collected is mainly from the secondary sources, which include various sources, studies, articles, newspapers, and websites. Secondary data refers to information published by others and which is already available1. It is also data collected by other people rather than the researcher who is carrying out the study2. There has been a through research conducted to gain all the information of this Etisalat. Great care has been taken while choosing the sources from the Internet and it has been ensured that the works chosen from the Internet are from published writers. As Berry refers to the Internet in his books, â€Å"an open door to nonsense to appear, and one way of checking on this is knowing about the author†3. The telecom industry of the Middle Eastern countries has seen a continuous growth. A forecast by Informa Telecoms and Media shows that the year 2009 will continue to see a constant growth, with almost 28.68 million net inclusions into the mobile market this year. The market is very wide and has as many as almost 250 million mobile subscribers and is expected to reach as high as 250.79 million by the end of 20094. Etisalat is one of the oldest telecom providers in UAE. It is headed by Mohammad Al Qamzi, the CEO. The company was incorporated in 1976 and has become a part of the Financial Times Top 500 Corporation. In terms of the capitalization and revenues, this company stands on the 6th position in the Middle East.  

Inequality, Corruption and Distribution of Income in Indonesia (Post Term Paper

Inequality, Corruption and Distribution of Income in Indonesia (Post Independence) - Term Paper Example Islam has also played a significant role in the Indonesia’s identity and economic issues. The name of Islam has too often been used to promote an agenda as in the case of Indonesian politics bringing with it death, destruction and deception in order to establish an Islamic state with Sharia as the state law. It is uncertain if these agendas were sincerely to establish an Islamic state, or it is a propaganda tool used by governments to influence its people to respond in a certain way, or it is a bit of both. The Bali and Jakarta bombings are examples of death, destruction and deception where only time will reveal the truth. When the Japanese surrendered in 1945, young radical Muslims pressured Sukarno to declare Indonesia’s Independence, uniting Indonesian against the Dutch attempts of re-establishing a colony in Indonesia. The Ulama declared Jihad against the Dutch. Muslim militias under the command of the Ulama with the Dutch-Japanese trained Indonesian armed forces drove out the Dutch. However, this unity of people did not last long. (Scott, 2008) Muslim militias in the West of Java broke ranks with the government after the government accepted a ceasefire agreement with the Dutch to withdraw its forces to central Java. Kartosuwiryo, a Muslim Politian, continued to lead the breakaway group against the Dutch and eventually establishing their own government and state with the sharia as law. This group was later known as Darul Islam or the Islamic state of Indonesia. Darul Islam remained a thorn for the Indonesian government with many other rebel movements from other provinces like Aceh and South Sulawesi joining Darul Islam. There were many other Muslim leaders who although supported an Islamic state, were in favor of the Indonesian Republic and condemned the violence of Darul Islam (Bruinessen 2002). Darul Islam was finally crushed and went underground in 1962 after the capture of its leaders (Bruinessen 2002). It was later to surface

The Effect of Using Facebook as a Teaching Tool on Students Interest Research Paper

The Effect of Using Facebook as a Teaching Tool on Students Interest and Motivation in Learning English - Research Paper Example The interest of students and their motivation have always been a concern for many scholars like Fenfanng Li and Fushan Sun. Li’s contribution is well evidenced in the work EFL Learners’ Belief and Learning Strategy Use by English Majors while Sun’s work is on Pedagogical Implications to Teaching English Writing. According to Begawan (2009), the perspective with which many students have taken learning English as a new language can be attributed to the lack of interest or key goal towards its overall achievement. On the same note, it is critical to note that the mode of learning the languages devised is not motivating students to read and research extensively on the language concepts. According to Liao, (2009), a portion of language educators have relied heavily on the transmission model, which emphasizes on the teachers’ responsibility of conveying the knowledge and correcting errors. With respect to this practice, more students get tired of this teacher-ce ntered model of English learning and end up terming English as a very boring and monotonous instead of being update and informative. One crucial attempt to solve this would be the utilization of approaches that stimulate students’ interest in language learning.... On the same note, it is critical to note that the mode of learning the languages devised is not motivating students to read and research extensively on the language concepts. According to Liao, (2009), a portion of language educators have relied heavily on the transmission model, which emphasizes on the teachers’ responsibility of conveying the knowledge and correcting errors. With respect to this practice, more students get tired of this teacher-centered model of English learning and end up terming English as a very boring and monotonous instead of being update and informative. One crucial attempt to solve this would be the utilization of approaches that stimulate students’ interest in language learning. National Council of Education Research and Training (2006) argue that the growth and development of technology, with the booming digital revolution; English language has been incorporated in multimedia as the means of instruction. This is highly critical to influence E nglish language among the users of digital technology. With increased immersion of students in Web 2.0 technologies like the blogs, twitter, social networks like Facebook, virtual worlds, video sharing and photo sharing, these can effectively be utilized as means of encouraging students to learn English to fully participate in them (Fang, 2010). My interest has been driven to Facebook owing to its ease and interactive features that are highly crucial in motivating the language teaching (Childs, 2009). This is with respect to the language of instructions used for the social network sites. This research study aimed at looking on the effect Facebook has, as a tool on the students’ interest and motivation in learning of

Disparities between the Poor and the Rich in the Early to Mid 1800s Research Paper

Disparities between the Poor and the Rich in the Early to Mid 1800s (Pre Civil War) - Research Paper Example Pre-civil period in America was a time for innovation and changes. The nation consisted of farmers and it was mainly underdeveloped. Still, the society managed to turn into a powerful economic nation, which was able to develop economy and make their country a more progressive one. The North in America was an industrialized region, at the same time while the South was an agricultural one. Therefore, it is no wonder that there was an evident split between the rich and poor layers of the society. The Northerners turned into a powerful middle class, which was striving for economic and social improvements in the name of democratic future and the Southerners stuck at feudal principles of governing and relied on free labor power of the slaves. The background events of pre-civil war years in America The first step towards civil war events in America can be found during the period of the Market Revolution. There was a need to introduce a social and technological shift and to make a transitive step from the agricultural economy to the economy based on wages and the exchange of goods and services. This transformation was a great challenge for the North and the South in America. Eli Whitney was the initiator of the cotton gin production and he developed the process of manufacturing of goods with the interchangeable parts (). Cyrus McCormick introduced the mechanical mower-reaper and in such a way the process of grain production in the West was revolutionized (). There are also many other essential background events happening in the country at that time. For example, the emergence of Erie Canal and the Cumberland Road were associated with introduction of the steamboat and railroad. These facts can be considered as the improvements towards the perfection of economic relations between the North and the West of the country (Collier and Sambanis, 2005). We can see that America during antebellum years was moving towards urbanization and industrialization. In 1820 there were mill ions of migrants in the country. People were not satisfied with the lives they had and wanted to have something better. They left their farms and rushed into urbanized and developed cities of the North. In order to advance industrial economy, the North of America needed more and more workers. Consequently, farmers flooded the Northern part of the country together with immigrants from Ireland and Scotland. Therefore, there was a coming split between rich and poor social classes in America. This social turmoil resulted in dramatic background of the civil war in America. The changing society The abovementioned revolutionary events should be considered from the positive perspective as well. Thus, the introduction of the wage labor system was a determinant factor for the development of the first middle class. Various reforms were initiated by the representatives of this class, which consisted of white-collar workers and professional laborers. For example, this social class made an emphas is on the necessity to reduce alcohol consumption, abolish prostitution, improve living conditions in prisons and insane asylums, invest more money into and develop education, remove slavery as a social phenomenon (Sheehan-Dean, 2011). At the political level of the country, different changes and reforms occurred as well. Thus, the rights of the different states were the most striking issues during that period of time. There were

Gunshot Residue Aanalysis Essay Example for Free

Gunshot Residue Aanalysis Essay When a firearm is discharged, residues from the bullet’s force, the primer, cartridge case, firearm itself and the powder from the propellant are expelled from gaps in the guns working parts (Pepper, 2005: 118). These particles are known as gunshot residue (GSR) or firearm discharge residue (FDR) and are composed of partially burnt and un-burnt propellant powder, particles from the ammunition primer, smoke, lubricants, grease and metals from the cartridge. GSR’s are mainly deposited on skin, the hand in which the weapon was fired, on clothing, the entrance wound of victim or any other local target materials present at the crime scene. The major primer elements are lead (Pb), barium (Ba) and antimony (Sb) usually all three elements are present on the hand after firing. Less common elements include aluminium, zinc, copper, silicon and potassium. Organic and inorganic compounds are also present in GSR’s. Organic compounds are found in propellant powder and primer mixtures whereas inorganic compounds derive from primer mixtures. GSR particles are formed when the pin strikes, the primer cap and mixture is ignited creating high levels of temperature and pressure within the cartridge. The increase of temperature melts the primer mixture and the three elements are produced by vaporisation. As the primer mix ignites the propellant powder, an increase in pressure and temperature occurs and the bullet is released from the firearm barrel. The particles involved in this process form as liquid droplets which instantly solidify due to the quick increase of temperature followed by instant cooling. The discharge of firearm can deposit residues on all persons present and not just the person that fired the gun, the analysis as to who fired the weapon must be made with precaution because any hand or body part that was close to the fired weapon may have residue appearing consistent with having fired the weapon. The cartridge case, bullet and bullet coating contain specific elements that can also be detected such as zinc (Zn) and copper (Cu). There are three classifications of GSR particles which take on characteristic morphologies of GSR, regular spheroids, irregular particles and particles that form a layer of lead surrounding an inner core. The collection of GSR should be carried out instantly because GSR evidence can easily be destroyed just by washing your hands and once examined it is generally spherical in shape. Strong evidential value of all three elements must be found by specialised equipment to confirm a gun had been fired by specific suspect(s). Electron microscope (EM) is a type of microscope that uses a beam of electrons to create an image of the specimen being analysed, it is capable of much higher magnifications and is able to see much smaller objects in detail. They are large, expensive pieces of equipment, and require a lot of skill and training to operate EM. All electron microscopes use electromagnetic and electrostatic lenses to control the path of electrons. The design of an electromagnetic lens is a coil of wire around the outside of a tube through which one can pass a current, creating an electromagnetic field. The electron beam passes through the centre of the coil of wire and down the column of the EM towards the sample. Electrons are very sensitive to magnetic fields and are controlled by changing the current through the lenses. There are two types of EM, Transmission Electron Microscope (TEM) and Scanning Electron Microscopy (SEM). Transmission electron microscopy involves a high voltage electron beam emitted by a cathode and formed by magnetic lenses. The electron beam that has been partially transmitted through the thin specimen carries information about the structure of the specimen.This information is then magnified by a chain of magnetic lenses until it is recorded by hitting a fluorescent screen, photographic plate, or light sensitive sensor such as a camera. The image detected is displayed on a computer. SEM is a technique that uses a beam of electrons to produce magnified images of sample by detecting secondary electrons which are emitted from the surface due to excitation by a primary electron beam. The electron beam is scanned across the surface of the sample with detectors building up an image by mapping the detected signals.The beam that impacts with the sample produces 3-dimensional (3D) images of the surfaces at high levels of magnification. SEM can also reveal the actual surface details of the particles with known examples of GSR, the large particles of partially burnt powder and spheres of residues analysed can appear to be from contaminated materials and not just from the specimen. In SEM, backscattered electrons (BSE) form due to collisions between incoming electron and the nucleus of the target atom where electrons are being knocked off. BSE are used to detect contrast between areas with different chemical compositions where heavy metal elements appear brighter in the ima ges formed and lighter metal elements appear darker. SEM has the ability to be coupled with energy dispersive x-ray spectroscopy (EDS or EDX) to provide information about the elemental composition of the sample being analysed. To date the most successful technique is SEM/EDX, which concentrates on the inorganic particles of GSR. This technique not only allows much of the elemental composition of individual particles to be produced but to also enable images that show morphology and the characteristics of GSR (Jackson et al, 2011: 317) . This is important because these two techniques allow GSR particles to be uniquely identified and the discovery of a suspect may appear to be guilty of a crime. Particles will either be identified as possibly being GSR or shown not to have fired the weapon. The advantage of using this technique has the ability to analyse individual particles of GSR typically the three elements lead, barium and antimony can be identified easily using this technique.(Jackson et al, 2011: 315) The EDX technique detects x-rays emitted from the sample during bombardment by an electron beam to characterize the elemental composition of the analysis, features as small as 1 ÃŽ ¼m or less can be analys ed. When the sample is bombarded by the SEMs electron beam, electrons are knocked off from the atoms to the samples surface. The electrons from the ground state are filled by electrons from a higher state which creates an electron hole so that an x-ray is emitted to balance the energy difference between the two electron states. The number and energy of the x-rays emitted from a specimen can be measured by an energy dispersive spectrometer; this gives information direct to the energy difference. The data can be interpreted in various forms from its composition to the x-ray spectrum. SEM/EDX cannot determine whether a person discharged a weapon on any occasion.Thedisadvantages of using this technique are that it’s cost effective, limited availability and a significant amount of training is required to operate the machine as it’s considered to be a specialised piece of equipment (Bell, 2006: 447). SEM examines specific particulates under high magnification whereas EDX allows elemental analysis of samples. SEM/EDX is the preferred method of GSR analysis as it shows in current study that the use o f this technique has increased from 21% to 26% (Ronald et al, 1996: 195) this shows how reliable and accurate it is to use. Positive results are always produced and when providing evidence in court it is less frequently challenged by the judge. Over 72% of laboratories that analyse GSR use SEM/EDX and search more than 50% of the stub; this is composed of aluminium and is an electrically charged conducting tab which is directly placed into the SEM/EDX machine without sample pre-treatment (Ronald et al, 1996: 197) to start the analysis.EDX extends the usefulness of SEM in that elemental analysis which can be performed within regions as small as a few cubic micrometres. All elements from the periodic table can be detected with this type of method. There are many other methods that have been applied to identify both organic and inorganic GSR analysis but it depends on which method you use. Time of Flight-Secondary Ion Mass Spectrometry (TOF-SIMS), x-ray micro-fluorescence, colour/spot testing, inductively coupled plasma (ICP), neutron activation analysis (NAA), gas chromatography (GC) and atomic absorption spectrometer (AAS). TOF-SIMS was determined to have many advantages over SEM/EDX but because of its lack of high resolution imaging it could not reach its level of expectation. TOF-SIMS analyses smokeless black powders because of the high vacuum conditions inside the instrument but was reported to be unsuitable for volatile components such as nitro-glycerine (NG), which is a liquid substance made from glycerol, nitric and sulphuric acid.(Oliver et al, 2010) References Books 1. Suzanne Bell (2006). Forensic Chemistry. USA: Pearson Education Inc. 447. 2. Andrew R.W Jackson and Julie M. Jackson (2011). Forensic Science. 3rd ed. London: Pearson Education Inc. 311-317. 3. Ian K. Pepper (2005). Crime Scene Investigation: Methods and Procedures. 2nd ed. United Kingdom: McGraw-Hill Company. 118. Journals 4. Ronald L. Singer, 1 M.S.; Dusty Davis, 2 B.S.; and Max M. Houck, 3 M.A. (1996). Journal of Forensic Science. A Survey of Gunshot Residue Analysis Methods. 41 (2), 195-198. 5. Oliver Dalby, B.Sc, David Butler, MSc and Jason W. Birkett Ph.D. (2010). Analysis of Gunshot Residue and Associated Materials-A Review. Journal of Forensic Sciences. 55 (4), 924-926 930-931. Websites 6. http://www.jic.ac.uk/microscopy/intro_em.html accessed Thursday 13th December 2012 at 11.12pm 7. http://mee-inc.com/eds.html accessed Wednesday 19th December 2012 at 3.09pm

Audi Marketing Mix Analysis

Audi Marketing Mix Analysis The Audi history begins with a man called August Horch, and in 1899, he established the Company HORCH CO. He invented his first car in 1901. But in 1909 Mr. Horch leaves his company and founded another company called Audi. Audi is the Latin translation for Horch and he took that name. In 1910, the brand AUDI Automobilwerke GmbH was registered. In 1931, the AUTO UNION was founded some members were DKW, HORCH, WANDERER and AUDI. Moreover, the new companies insignia to show the union of the four companies was the now familiar 4 rings, that what still used by Audi today. After the 2nd world war, there were again many cars produced, the most important for them were the DKW Munga, a four-wheel jeep with 3-cylinder 2-stroke engine. Invented in 1956 for the German military, there have produced 250 cars for testing purposes. And these cars made a trip around the world and drove more than 240 000 km also without major problems. This was the beginning of the later concept called Quattro and it had nearly 57 000 Mungaswere built until 1968. In the following years, they have many different engine- and car types were invented and produced in large amounts. There also improving, rallying and testing the first real ur-quattro with the new coupe body was build in 1980. And the power has been raised to 200hp in the testing time, and most of the other car producer did with a 2.2l engine. Audi, the core brand that the Audi has been focusing by the Audi Group in adopting its Strategy 2020 on the challenges of the future. The mission We delight customers worldwide was explored in greater depth during 2011 where the strategy took on firmer contours. Heightened environmental awareness, growing uncertainty about the future availability of fossil fuels and increasing urbanization are the results of giving more weight to new issues that have emerged. The Mission of this company is We delight customers worldwide. The Audi brands products are famous of the brand values sportiness, modernism and sophistication. The brand with the four rings aims to suggest customer delight in many other ways and thus can lead to building technologically advanced vehicles. The mission statement which is We delight customers worldwide plays a main role on the path to becoming the leading first-class brand. The Audi brand has well-defined its understanding of customer delight in greater detail in the following four areas of action. That are We define innovation, We create experiences , We live responsibility and We shape Audi. In this company there have three objectives. First is to create impact and drive awareness of Audi Q5 launch. Second is demonstrating Audis core value proposition of Progressive Performance. And then last is communicate Audis prestige offering. Those three objectives is what Audi company execution in this few years. On the other hand, in this few year the Audi Companys target market are predominantly males between 40-50 years old, married with a household income between $137K $265K. And women who are a key influencer in the purchase process of the Q5. Chapter 2: Analysis of Marketing Mix Strategies 2.1 PRODUCT STRATEGIES 2.1.1 Product Classification Audi car are known as the wants or desires that less frequently bought by the consumer so Audi car is classified as luxury product in the category of consumer product. Consumer product is defined as the products and services bought by final consumers for personal consumption. Audi car is known as one of the well-known car that less frequently bought by the consumers due to the price is expensive which is within the range of RM 179,900 to RM 1250,000. Therefore, consumers will do a survey and planning before they actually want to buy it. Wisely consumers will collect a lot of information that relevant to Audi and do price comparison with other car in the market with their main competitors which are BMW and Mercedes-Benz. Furthermore, Audi car is also selling in high price that seldom consumed by the consumers. It is a branded product that having mass advertisement in magazines, television and personal selling by reseller and producer in order to convince consumers to buy it and remind the consumer about their product in the market. Branding Branding plays an important role in identifying the seller and buyers of Audi. It differentiates them from their competitors. Audi is design with four interlinked rings that represent one of Germanys oldest automobile manufacturers. The first ring from the left represents Audi, the second represents DKW, third is Horch, and the last ring is Wanderer.ÂÂ  Its similarity to the Olympic rings caused the International Olympic Committee to indict Audi in International Trademark Court in 1995. In addition, this is a simple logo and made a lot of people to recognize and remember. With the current type of branding, it had brought the product identification to the consumers with its unique design. This will not only ease the consumers to differentiate their product but also help to segment markets. In addition, it also symbolized the inseparable unity of the four founder-companies which are Audi, DKW, Horch and Wanderer. Each of the four companies was allocated a specific market segment within their group. DKW was responsibility for motorcycles and small cars. Wanderer built midsize cars and Audi manufactured cars in the sumptuous midsize class. Horch produced deluxe top-of-the-range automobiles. Besides, it provides product quality and consistency as the consumers know that they will get the same benefit, feature and quality each time they bought the Audi product. Labeling Labeling are using in describing several things of the product. Audi car will offer an instruction book for every buyer. This instruction book encompasses the information of the brand, details about the car, and instruction in how to use and control the car. Packaging Almost all of the products in the market needed packaging. Packaging is essential in term to market the brand and protect the products to ensure the product is safety. Audi car usually covers the seating of new car with plastic to prevent dust will stain the cushion. Furthermore, a protective film will cover on the scene of indicator. This is to prevent the scene to be scratched. Thus, this can protect the product safety. Product Support Services Product support services are to enhance customer service and satisfaction by assess the value of current services and obtain idea for adding new services to delight the customers. For a new or potential customer, Audi will offer free test drive for them. This is to make sure the customer satisfy with their product. They also provide after-sale services included 2 years warranty and 6 months of installment completely free after customer purchase the car to make sure the customer not just satisfy and also happy when use their product because their product performance is greater than the consumer expectation. There are many Service Centers of Audi Company in Malaysia such as Audi Centre Glenmarie, Audi Juru, Audi Johor Bahruand so on. These services will add up the customers satisfaction with the brand of Audi and increase in brand positioning. 2.1.2 Major brand strategy decision Brand Positioning The Audi slogan is VorsprungdurchTechnik, which means the Progress through Technology. Audi is using the German language tagline as many other country used it such as European countries and United Kingdom. Recently, Audi had updated the slogan into Truth in Engineering. Audi is place in the product benefit because Audi automobiles want to provide the most authentic, truthful driving experience in the luxury segment through their slogan. Brand Name Selection The company name is based on the surname of the founder August Horch, the name itself an English similar with the English word hark, meaning listen.Audi is known as the good brand name selection because it can translate easily into foreign languages and distinctive from other brands. The brand name also easy to pronounce, recognize and remember in the world. Brand Sponsorship Audi is consider as manufacturers brands that also call national brands in the brand sponsorship. This is because Audi sell their output under their own manufacturers brand names. For example, the spare parts of all the Audi car can obtain it from German Motors in Petaling Jaya, Malaysia. Brand Development We consider Audi company is using line extension strategy which means existing product and brand for the brand development. Line extension occur when a company introduced additional product in a given product category under the same brand name into the new forms, colours, sizes, ingredients, or flavour of an existing product category. For example, existing Audi S1 is upgrade to Audi S2 and Audi S3 which have a better and advanced performance. Audi S3 thats been tuned by TS Racing. This race car that not only packs an aerodynamic kit, but it was tuned specifically for racing purposes. The kit includes a front splitter, modified bumpers, a rear diffuser, extended wheel arches, and a roof-mounted scoop. 2.2 PRICING STRATEGY Narrowly, price is the amount of money charged for a product or service. Broadly, price is the sum of all the values that consumers exchange for the benefits of having or using the product or service. 2.2.1 Factors affecting pricing decisions Audi is using cost- based pricing method. Audi added a standard makeup to the cost of the product. It is a simplify pricing, which is based on the cost. It is also fairer to both sellers and buyers as the price set is reasonable. Audi is under oligopolistic competition but not monopolistic competition because there are only few companies those producing automobiles such as Mercedes Benz, Porsche, and BMW in Germany. Audi car is a differentiated product. Customers can easily differentiate Audi from the other brands. This is because of the unique logo of Audi which in four rings. The high quality products produced by Audi have developed a very clear image of technology in the minds of their target customers. Besides, Oligopolistic competition market has high barriers to entry. Therefore, Audi is able to earn economic profit in both short run and long run. Audi is price maker which has the power to set its own price. However, it has to be aware of the actions of the others because it is mutual interdependence. Audi shapes its policies with an eye to the policies of the competitors such as Mercedes Benz and BMW. Audi has to observe the actions of them from time to time because the actions of Audis competitors wil l affect Audis profit. Audi spends a large amount of money in advertising to convince customers. 2.2.2 New Product pricing strategies Audi practised market penetration pricing when the new product was introduced in the market. Market penetration pricing is a quick- entry price strategy that assumes low price will gain high sales volume which will result in lowering costs. It set a low initial price which is lower than the eventual market price in order for the brand to penetrate the market quickly and deeply. By using this method, Audi expect to attract a large number of buyers quickly to the new brand as the product demand is highly price elastic. It also assumed that the lowers price will win market share. Once the marker share is gained, the price of Audi will be raised. 2.2.3 Product Mix Pricing Strategies Product line pricing is a pricing strategy used to sell different products in the same product range at different prices based on features or benefits. In another words, it is when a company must decide the price differences between the upgrade of the product or service. Audi has different type of model of car.The purpose of using these strategies is to maximize the profit of the company. For example, there is a huge range price different between Audi S3 and Audi TT. 2.2.4 Price Adjustment Strategies Discount and allowance pricing reduces the product prices to reward customers responses. Discount can be classified in to cash, quantity, functional and seasonal whereas allowances can be divided into trade-in and also promotional. For example, the Audi buyers can get the spare part from Germany Motor located in Petaling Jaya that comes with rebates and warranties. Dynamic pricing is known as time-based pricing or third-degree price discrimination. It occurs when consumers are divided into two or more groups with separate demand curves, and different prices are charged to each group. When done successfully, price discrimination practices like this enables the firm to capture more consumer surplus and thus, increase the profit of a firm. Dynamic pricing adjust the prices continually to meet the characteristics and needs of individual customers and situations. Wide range of goods would be priced according to what the market will bear. If the demands of Audi car increase, the price of it will decrease, vice versa. The location pricing has a different price for different location or sitting arrangement. Audi car will be priced higher in Malaysia due to the location and high government import taxes. 2.3 PLACE STRATEGY 2.3.1 Market Channels/ Distribution Channels Market distribution channel is a system of market institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user. Audi is promoting their products by using indirect sales marketing channel. Audi is performing as producer only so it needs other channels like retailers and wholesalers in order to facilitate the exchange process by cutting down the number of contacts necessary. The intermediaries will also help Audi to promote their products to the final consumers with the help of intermediary, Audi manage to focus on produce innovative products rather than busy on promoting their products. 2.3.2 Retailing/ Wholesaling Among the sales channel, Audi is using wholesaler channel to promote their products to the consumers. Wholesaling is known as all activities involved in selling goods and services to those buying for resale or business use. Since Audi is the company that involve in manufacturing products only, so it needs to undergo wholesaling process to promote their products by using developing and spreading persuasive communications. Therefore, Audi has form a strong wholesaling base to promote to the final customers and it need to grasp the real issues facing the wholesalers in order to implement the appropriate growth measures. With the strong wholesaler channel, Audi will able to focus on their innovation for products to keep competing in such high competitive market since this market is known as oligopolistic competition. 2.4 PROMOTION STRATEGIES Audi Company is playing its role very well in the marketing promotional activities through the concept of integrated marketing communications. Audi Company is using a multifaceted promotion mix as its tools to increase the sales of its car and also achieve a higher performance. Those promotional activities of Audi Company are trying their best to attract consumers attention and to make communication with them in order to reach them in a coordinated manner through integrated marketing communication. 2.4.1 Direct Marketing One of the elements in Audi Companys integrated promotional mix is direct marketing. It is offering a very special surrounding for its consumers to make them feeling good in all the way of purchasing their new expectative cars. After stepped in the Customer Center, consumers will be welcomed by Audi Companys staffs and they will consult with the consumer to plan their schedule for the day according to the objective they want to do. The schedule will be included a highlight activities, factory tour. The tour guide will show them how to produce the Audi Cars by using advance technology and accuracy workmanship way. Another highlight activity is visit to Audi shop and Audi museum shop. Audi shop stocks top-quality branded goods and up market lifestyle articles. In the Audi museum shop you are able to browse all the attractive tradition collection and a range of model historical cars are stored in it. At the end of the day that is the moment of the consumers to pick up their new car. 2.4.2 Sales Promotion There is a sales promotion conducted by Audi Company is called as Happy Anniversary and Happy Oktoberfest. This program is available for all the range of the Audi owners. To let more consumers join for this program, Audi Company has provided all the styles, sophistication and performance of its cars in the exceptional prices. Furthermore, consumers also able to test-drive an Audi of their choice to discover which Audi are suitable for them. 2.4.3 Public Relations Public relations refer to a firms communications and relationships with all types of its customers, such as publics. A very good news which is bring from Audi Company is that Audi will organizes the INI and HIN events, which serve as an education forum for everyone. And the INI.JUGEND.KOLLEG and the HIN.JUGEND.KOLLEG is just focus on the youth which are talented and interested in the promotion of technologies. During the series of the events, those participants will gain an opportunity to discuss and obtain some information about the current social and technical topics. A clear and accessible of the knowledge will be brought by a team of well-known speakers from Audi partner universities. With it, Audi Company is able to get more employed with young talent. At the same times, it can gain a good image from its customers and stronger its Brand Name throughout the country or the world. 2.4.4 Product Placement Another promotional mix element using by Audi Company is product placement. It is a non-personal selling marketing strategy. This approach is not only a lower cost-spending but also a very efficient way to gain more patron exposure to the users. Recently, Audi Company is using this approach by launching a free iPhone game which is called A4 Driving Challenge 2.0. By choosing iPhone to expend Audi Companys customer flows as iPhone has gain a high performance of sales in the market segmentations from upper-upper to upper-lower. Audi Company is just a newest brand in using this non-traditional selling method in order to extend sales and to draw in more future clients as well. 2.4.5 Official Web Site On the other hand, it is a new trend that all companies will use advance technology to connect with their existing or incoming customers like social wed site or their own official web site. Same as other company does, Audi Company also having their own official web site which is http://www.audi.com/com/brand/en.html. By browsing their pages, customers are able to obtain latest information, latest improvement and whether there is any latest new product is introduced into market. If consumers are wish to buy a new Audi, there is a fast and convenient way to check in the website, it has uploaded a list of details for all types of the Audi. Chapter 3: Analysis of Market Opportunities 3.1 Technological Opportunities One such opportunity in the future was the concept of a hybrid car that was first introduced in the 90s by Toyota. It would be a great technological opportunity for Audi to explore this as it would be perceived as a core segment of the automotive market of the future. The meaning of hybrid car, as quoted by Jeffrey Orloff (2007), is a vehicle that uses an on-board rechargeable energy storage system (RESS) and a fuel based power source for vehicle propulsion. These vehicles useless fuel than their counterparts and produce fewer emissions. Hybrid vehicles recharge their batteries by capturing kinetic energy through regenerative braking. Some hybrids use the combustion engine to generate electricity by spinning a generator to either recharge the battery or directly feed power to an electric motor that drives the vehicle. This takes place when cruising or in other situations where just light thrust is needed.Besides technology, several other environmental factors will also be discussed o n how it presented such an opportunity for Audi AG and on how Audi could affect those environment. Although there is now in existence of many hybrid cars that are successful like Prius or Tesla, but none has dared to produce an elite and luxurious hybrid car which is currently being developed by Audi AG. Such an innovation could help Audi to dominate the automotive market for the next 25 years as quoted by the company because it would give them a great competitive edge. So far, Audi has developed 3 hybrid concept car which are Audi e-tron, Audi e-tronSpyder and Audi A8 Hybrid. Each of those cars are being researched independently in several workshops that follows on the new hybrid technologies like full hybrid, plug-in hybrid and parallel hybrid respectively. Besides, Audi also monitors all other innovation for a competitive advantage for example new alternative fuels called cellulosic ethanol for the hybrids or even Quattro drive system in correspondent to hybrid technology. With all technology combined and utilized with maximum effectiveness, it helps Audi to address not only th e social concerns but also the economic concerns in the market environment. Focusing on Audi, their hybrid concept cars in the future market is able rival all luxurious sports car and luxury cars existed in the market now.Audi will embrace this opportunity and continue to advance in it technologically by making better hybrid cars and would eventually help pave the way for a more advanced environmentally friendly technology. As quoted in a CNN article by Phil OSullivan (2004), In the future we see this (hybrid cars) as an interim technology. In the future long-term fuel cells (may be) the best alternative. 3.2 Social Market Opportunities Besides, Audi also seeks opportunities in the social of the Asian market as Asian market is new and having vast development in automobile industry. The new emerging markets of Asian markets, especially China and India, are huge opportunities for Audi. By 2015, the Audi Indian car sale is estimated to be reaching more than $40 billion. In China figures indicate that sales will be in excess of 250,000 million vehicles in a similar period of time.The car sales in both of these countries are growing, as people in these countries are getting wealthier and more discerning, they need more high-class brands such as Audi. According to MrMichealPerschke, Head, Audi India, the young generation, especially those who return from overseas, want more and their fathers are handling over the reins of business a lot faster, unlike the past, todays global Indians have different mindset. This kind of mind- set has made India a potential market for Audi to expand their market, giving them the opportunity to be the leader in automobile industry. Another reason for Audi to choose China and India as their target market to expand their automobile industry: China and India are countries which have the most population of people, hence, providing them a great source of labor force, and, the cost of production is much cheaper than in Europe countries because the cost of labor force is much cheaper. China and India have provided a great market opportunity for Audi, as the level of living in these countries is getting higher, thus increasing the demand of luxury cars, and also, people in these countries are able to provide Audi a great source of labor which could enhance the production. Chapter 4: Recommendations 4.1 The electro rheological (ER) fluids used in the hybrid cars engine require high voltage to operate, that is, the breakdown voltage of air is 3kV/mm. Audi can modify the ER fluid, by using different combination of electrodes which can reduce the voltage requirement of ER fluidto function. Suspension, which particles may tend to clump or settle, is also one of the major problems of using ER fluid in hybrid vehicles. Audi can tackle this problem by matching the density of the solid and liquid particles in the components, to ensure the effectiveness of the operation. Or, Audi can use nanotechnology-the nanoparticles, which the particles are very tiny in size, hence, reducing the suspension. To overcome the problem of settlement of particles in the engine, Audi can add lubricant to enhance to lubricity of the engine, which can help to discourage the gravitational settling and promote particle suspense. Lubricant helps to reduce friction, thus, enhancing the smoothness of operation, modify ing the viscosity and inhibiting wear, improving the problem of suspension. 4.2 Next, it could be considered a right choice for Audi to expand its production in China and India because the labour cost in those potentially developing countries is much lower compare to its original country. However, low labour cost might affect the production of the company. A low wage paid to a worker would discourage a worker to put in effort to do his part perfectly. Audi can prevent this problem by increasing the wages or maybe give bonus to its workers who show their initiative to perform well in their job. It would not be a wise decision to have a great number of unskilled or unknowledgeable workers in an operation. Hence, it is suggested that, Audi chooses its crew wisely. Choose skilful and knowledgeable people to join the crew through a careful interview. Otherwise, provide training to those unskilled workers, or provide time- to- time skill- up courses and practical training, so that the workers are equipped with relevant and up- to- date knowledge and skills. Besides, t he Board of Directors has to do its duty checking the employees from time to time, distinguish the problem faced by employees and company, so that improvements can be made to ensure the quality of production is maintained. 4.3 There is a research shows that Asia countries, especially India is a highly potential developing country, as it attracts many international investors to invest in the country, meaning India has potential to become a high class country. This means that people in India will be able to owe luxury cars like Audi in future. However, presently the purchasing power for luxury goods of people in the country is still limited. Actually, Audi can refer to this present situation, come out with the concept of producing low cost cars or ordinary cars, to meet the needs of people in the countries. In this case, people with less income will be also able to own a car themselves. This will not only expand the market and increase the income of the company;it is also beneficial to the people who are having a moderate income. Chapter 5: Conclusion In my opinion, I think the current marketing mix which Audi has, is satisfactory to customer needs. Because for a new or potential customer, Audi will offer free test drive for the customer and to make sure there are satisfy with their product. On the other hand, customer also can easily to obtain latest information from the website. Because Audi Company having their own official web site which is www.audi.com/com/brand/en.html. In providing a wide range of products and with high quality, Audi has by far influenced most of the customers perception favorably towards its products. From time the company was created till now, the quality of the products that Audi offers is improving each year. But the well-known car that less frequently bought by the consumers because the price is too expensive which is within the range of RM 179,900 to RM 1250,000. The price will expensive is because Audi do price comparison with other car in the market with their main competitors which are BMW and Mercedes-Benz. And it is a branded product that having mass advertisement in magazines, television and personal selling by reseller and producer in order to convince consumers to buy it and remind the consumer about their product in the market. Even though the prices imposed by Audi seems to be fair with consideration of the quality of the products offered. The only problem is that, Audi has priced its products too expensively for a middle or lower class customer to afford to buy those products. Apart from that Audi has targeted its market mainly to urban customers as are the only customers who can afford such expensive products. In my opinion, I think Audi has to create also some of low end products with low prices which can be affordable to low income users. As I have mentioned above, In the case of place (distribution), Audi is using wholesaler channel to promote their products to the consumers. With the Audi have strong wholesaler channel, it will able to focus on their innovation for products to keep competing in such high competitive market since this market is known as oligopolistic competition.

17th Century Seduction Poems Are Relevant In The 21st Century Essay exa

During the 17th century, certain poets wrote poems with the specific purpose of persuading a woman to have sexual intercourse with them. Three of these seduction poems utilize several strategies to do this: Andrew Marvell’s â€Å"To His Coy Mistress,† and Donne’s â€Å"A Valediction: Forbidden Mourning† and â€Å"The Flea.† Some of the reasoning used by both poets is similar to the reasoning used today by men to convince women to have sexual intercourse with them. These gimmicks vary from poem to poem but coincide with modern day rationalization. The tactics used in 17th century seduction poems are relevant and similar to the seduction tactics used in the 21st century. Through his writing, Andrew Marvell uses several strategies to get a woman to sleep with him. In his seduction poem, â€Å"To His Coy Mistress,† Marvell first presents a problem and then offers his solution to the problem. Marvell sets up a situation in which he and his lover are on opposite sides of the world: â€Å"Thou by the Indian Ganges’ side/ Shouldst rubies find; I by the tide/ Of Humber would complain†¦.† (5-7). He has set up a circumstance in which his lover is in India and he is in England; however, this situation can be interpreted as a metaphor for sexual distance. Marvell then goes on to profess his love for this woman, telling her that he will always love her, saying â€Å"...I would/ Love you ten years before the flood† (7-8) and saying that his â€Å"vegetable love should grow/ Vaster than empires and more slow† (11). This suggests that he is promising permanence in their relationship. In doing so, Marvell is also trying to pac ify his lady’s fears of sexual relations. He wants his lover to feel secure and confident about having intercourse with him. In the second stanza, Marvell turns his attention to another â€Å"problem† that his lover might pose by not sleeping with him. He writes, â€Å"But at my back I always hear/ Times winged chariot hurrying near† (21-22). Marvell is concerned about death in this situation. He is now pleading to his woman because he feels threatened by time. He tells her that time is running out and that they had better sleep together before it is too late. Marvell solidifies this argument a few lines later by presenting the idea of death and the fact that they can not have sexual intercourse once they are dead. He writes, â€Å"The grave’s a fine and private place/ But none, I think, do there embra... ...l love, like Marvell in â€Å"His Coy Mistress,† is still used to get women in bed. It makes them feel secure in a relationship, which in turn makes them more likely to have sex with their partner. Building up the relationship, like Donne in â€Å"A Valediction: forbidden Mourning,† will also make a woman feel secure in a relationship in modern times by establishing dependability; it also romanticizes the relationship. If a woman feels she is being swept off her feet by Prince Charming, she will be more likely to get in bed. Allaying a woman’s fears will also convince her to consent to sex, much like in Donne’s first stanza of â€Å"The Flea.† He reassures his woman that sex is not a big deal. These days sex really has become quite inconsequential and men do not have difficulty pointing that out to a woman they are trying to sleep with. Generally, many of the basic ideas expressed in 17th century poetry are similar to those presented today in re lationships. Making excuses, finding arguments, allaying fears, and professing true love are all still utilized to speed along the occurrence of sexual relations.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Comparing Themes in Charlotte and Ruth Hall Essay -- compare and contra

Sentimental or Social Themes in Charlotte and Ruth Hall The subject matter of early American women writers has been criticized in the past, but the messages these authors sent women and society cannot be denied. Susanna Rowson and Fanny Fern came from two different time periods in American history, but their impact on society is similar. In both cases, the women experienced great success as writers during their time. Their popularity shows how their messages were transferred to many people of their time. By exploring the themes of these novels, a better understanding of females in society can be gained. The themes of womanhood and the issues associated with being female in early America will be detailed through specific problems. The concerns that are revealed in Charlotte: A Tale of Truth and Ruth Hall will deal with some universal issues like control, reason, emotion, reality, and the individual’s role in those areas. Womanhood is defined in different ways in Charlotte and Ruth Hall. Charlotte Temple and Ruth Hall were both vulnerable women in their respective ages. What is interesting is how each woman deals with her circumstances. Charlotte depends on the help of those around her; Ruth realizes those closest to her will not help. Ruth must fin for herself in order to survive; Charlotte does not survive! Does she not know how? With Charlotte, this question is relevant. She was young and accustomed to the care of others. Being alone in a new world was overwhelming to Charlotte morally. Yet, she ultimately chooses passion over principle, which is her ultimate flaw as a woman. This leads to a series of events ending in her death. Womanhood, especially in Susanna Rowson’s historical era, was something virtuous. However, Cha... ...eties were quick to dismiss feminine strength, but the power of their written words cannot be denied. Works Cited Davidson, Cathy N. "Sentimental Novel." The Oxford Companion to Women’s Writing in the United States. Eds. Cathy N. Davidson and Linda Wagner-Martin. NY: Oxford UP, 1985. "Fanny Fern." . 11 November 2000. Fergenson, Loraine. "Susanna Haswell Rowson (1762-1824)." . 10 November 2000. Fern, Fanny. Ruth Hall. Ed. Joyce W. Warren. London: Rutgers UP, 1994. O’Higgins, Harvey. The American Mind in Action. NY: Harper & Brothers Publishers, 1924. Rowson, Susanna. Charlotte: A Tale of Truth. 1791. The Norton Anthology of American Literature. Ed. Nina Baym. NY: W.W. Norton & Co., 1999. 372-407. Warren, Joyce W. "Fanny Fern." The Oxford Companion to Women’s Writing in the United States. Eds. Cathy N. Davidson and Linda Wagner-Martin. NY: Oxford UP, 1985.