Friday, September 6, 2019

Heroin Essay Example for Free

Heroin Essay Heroin is a highly addictive analgesic drug. Heroin, which is a popular choice of drug in America, is not a new drug that magically popped up in the late 1960’s. In the mid 1800’s opium was a popular drug. Opium was brought to the country by Chinese immigrants who came here to work on railroads. In the old west alcoholism as a big problem and opium was promoted as a cure for alcoholism. Before it was illegal opium was developed as a pain killer in 1810. â€Å"It was considered a wonder drug because it eliminated severe pain associated with medical operations or traumatic injuries†. Heroin became popular in 1930’s and 1940s and then through the Beatnik subculture of the 1950s. During this period the major supply of heroin entering the U. S. Heinrichr Drese, a German physician, discovered heroin in 1895. He mixed acetyls with morphine, and thus, heroin was created. â€Å"Heroine is made in several different ways but they all come back to a single base- Morphine. Morphine comes from Opium, the resinous substance found inside the fruit of the opium poppy. Once the opium is harvested, its three main alkaloids (alkaloids are basically a biochemical found in plants) are separated into:Morphine, Codeine, Thebaine. Morphine and Codeine are the only two alkaloids which can be converted into Heroin. Thebaine is the base for bupenephrine which is a very strong narcotic pharmacologically and is mostly used in the treatment of opiate/opiod addiction. † Heroin has several different kinds of appearances. The purest heroin is a white powder but unlike cocaine it does not have a crystalline structure visible to the human eye; it looks more like powdered milk. The most commonly heroin in the U. S. is brown heroin. The lowest grade of heroin is Tar. It’s called Tar heroin because it looks like black tar. Usually a powder containing heroin (diacetylmorphine) hydrochloride and some kind of filler. This can be snorted or injected, sometimes it is heated on foil to create vapors to inhale, rarely it is eaten. Black tar or tar heroin is a less refined form of heroin hydrochloride that is sticky like opium. You can smoke heroin or inject it subcutanously (under the skin) or intravenously (into a vein). r ingest it (sniff it) or go out on a limb simply eat it (lessened effects). Heroin effects the central nervous system by depressing it. Heroin depresses nerve transmission in sensory pathways of the spinal cord and brain that signal pain. This explains why heroin is such an effective pain killer. Heroin also inhibits brain centers controlling coughing, and breathing. â€Å"First-time or infrequent users often experience nausea and vomiting after injecting heroin intravenously. † a heroin addict experiences a physical addiction to the drug. The addict needs to continue taking it to ward off withdrawal symptoms, including dysphoria (a combination of anxiety, depression and feeling restless), insomnia, muscle aches and diarrhea . Heroin affects our society because It causes first time users to become addicts, also it troubles/interfere with the nervous system. The Gender that uses heroin the most are males and the race that uses it the most are Hispanics. Heroin affects the central nervous system by depressing it. Heroin depresses nerve transmission in sensory pathways of the spinal cord and brain that signal pain. This explains why heroin is such an effective pain killer. Heroin also inhibits brain centers controlling coughing, and breathing. Shortly after using, a feeling of euphoria will come over users, in which they have a warm flushing of the skin, a dry mouth and the feeling of having heavy arms and legs. After the initial rush, users will go into an alternately wakeful and drowsy state sometimes called on the nod. Because heroin suppresses the central nervous system, the user experiences cloudy mental function. Users will begin to breathe at a slower rate and their breathing can reach a point of respiratory failure. Physical ways heroin can affect you: It slows down your heart beat breathing rate. The depth of your breathing becomes shallower. It slows down the movement in the Gastro-intestinal tract causing, Nausea vomiting, Constipation, Dry sticky mouth, Heroin decreases muscle tone strength resulting in, Slurred speech Sluggish movements, Delayed reactions response, a heavy sensation in arms legs, Lack of energy coordination. Heroin can affect you mentally by: Heroin causes confusion clouds your thought processes, You make irrational decisions. It alters your perception of reality, Emotional growth becomes arrested, It suppresses emotions, Heroin causes depression and lack of motivation, It gives you a false sense of detachment from reality the pain it may cause, You have a false sense of ‘normality’  Heroin can cause permanent brain damage involving: Learning short term memory, Emotional growth maturity, Decision making problem solving, Speech. The affects if heroin is used regularly: You develop a greater tolerance to all opiates , You become physically mentally dependent on heroin (or addicted) , Chemical imbalances in the brain affect your moods emotions, A depletion in the production of brain endorphin levels makes you depressed,Your body stops producing its own naturally occurring endorphins

Thursday, September 5, 2019

Fatigue Cracking of Pavement

Fatigue Cracking of Pavement Introduction to fatigue cracking of pavement Fatigue or alligator cracking is the most common type of pavement distress, it is infact the major one. This is the type of distress in which series of interconnected cracks appears due to the fatigue failure of the HMA surface when the pavement experience repeated traffic loading. These type of cracks later allow moisture infiltration into the pavement, the road surface gradually gets more rough, the infiltrated moisture then again accelerate the existing cracking which in worst case may end up being a small to large sized pothole. In other words, as the traffic loads get repeated on the pavement, fatigue cracking starts to initiate at the bottom of the flexible layer, which accounts for the tensile strains at the bottom of the HMA layer (Huang 1993).   Researchers suggested that, for the M-E structural design process of pavement, this tensile strength must be kept in limit in order to check against fatigue cracking (Shook,1982). Figure 1: Schematic diagram of Fatigue Craking Mechanism in Pavement Cross Section (Priest et al., 2006) Apart from the repeated stresses incurred upon the pavement surface, fatigue cracking may take place due to aging, temperature changes or inadequate drainage. The effects of these factors are really complicated which my lead to undesirable changes to asphalt, associated with the poor durability properties of the HMA layer. (Finn 1967). Though due to previous research, it was believed that, most of the cracks initiates at the bottom and then make its way to the top of the asphalt layer, which is also termed as bottom up fatigue cracking, recent studies shows that, in most cases, cracks initiates at the pavement surface on the wheel path and then make its way down to the bottom (Myers and Roque, 2001). Federal Highway Administrations Distress Identification Manual for the Long-Term Pavement Performance Program mentioned about three levels of severity for fatigue cracking, which are high severity fatigue cracking, moderate severity fatigue cracking and low severity fatigue cracking. High severity fatigue cracking is the ultimate stage of fatigue cracking. When the pavement has been stressed to the limit of its fatigue life, it is no longer attractive and is barely functional. This stage is called high severity of fatigue cracking. In this case, the cracks are formed in large areas and there are several pieces of loose surface asphalt. Pavement in this condition needs repair immediately. Moderate severity fatigue cracking is the stage when distinguished the arrival of connecting cracks are well recognized. The cracks tends to increase gradually and lower layers of road materials become evident. Heavy traffic load usually break the surface asphalt layer in pieces. Low severity fatigue cracking usually indicates an area of asphalt having only small cracks with very few or none of them connecting to display the zig zag alligator type shape. Also the cracks are not evidently removing lower layers of the road materials. (Miller, 2003) Figure 2: Fatigue Cracking in Pavement (Priest et al., 2006) Over the years, the researchers are trying to come up with a simple and standard fatigue testing procedure as till this date, there is no such standard test for fatigue cracking, as different states are evaluating performance against fatigue cracking differently. Tangella et el (1990), came up with an equation to measure the fatigue life, which also accounts for the varying temperature and loading frequency. Nf= k1 (1/ÃŽÂ µt)^k2 (1/E)k3 Where, Nf= Number of load cycles until fatigue failure ÃŽÂ µt= Applied horizontal tensile strain E= HMA mixture stiffness K1,k2,k3= Regression constant In their study, they emphasized on the flexural fatigue test, diametral fatigue, and tests employing fracture mechanics principals, as the most promising test procedures to characterize fatigue cracking. Later till this period, there are different test procedures such as, Overlay (OL) test, Indirect Tension (IDT) test, Direct Tension (DT) test, Semicircular Bending (SCB) test, are most commonly used to categorize fatigue cracking in the lab. In addition, comparison with the observed result with the field cores is also important. Hajj et al. (2005) emphasized on the mechanistic analysis to understand the interaction between structure, stiffness, and laboratory testing so that a balance can be made for the given field and traffic conditions on a per-project basis. They concluded that, as the field pavement has stiffer structure which will generate lower strains under traffic therefore a longer fatigue life will be observed in the field. Therefore, an overall study is required to charac terize fatigue cracking of the pavement. References: Huang, Yang H. Pavement Analysis and Design New Jersey: Prentice Hall,1993 Shook, J.F., F.N. Finn, M.W. Witczak, and C.L. Monismith. Thickness Design of  Asphalt Pavements The Asphalt Institute Method, Proceedings, 5th International  Conference on the Structural Design of Asphalt Pavements, Vol.1, The Netherlands,  1982, pp. 17-44. Miller J.S., Bellinger W.Y. Distress Identification Manual for the Long-Term Pavement Performance Program (Fourth Revised Edition), Technical Research Report FHWA-RD-03-031. Federal Highway Administration 6300 Georgetown Pike McLean, VA 22101-2296, 2003. Priest A.L. Timm D.H. Methodology And Calibration Of Fatigue Transfer Functions For Mechanistic-Empirical Flexible Pavement Design, NCAT Report 06-03. National Center for Asphalt Technology, Auburn University, Alabama, 2006. Tangella, R., J. Craus, J. A. Deacon, and C. L. Monismith. Summary Report on Fatigue Response of Asphalt Mixtures. TM-UCB-A-003A-89-3, SHRP Project A-003-A. University of California, Berkeley: Institute of Transportation Studies, 1990 Hajj, E. Y., P. E. Sebaalay, and D. Weitzel. Fatigue Characteristics of Superpave and  Hveem Mixtures. Journal of Transportation Engineering, ASCE , 2005, pp. 302-10.

Wednesday, September 4, 2019

The Great Gatsby :: Essays Papers

The Great Gatsby Francis Scott Key Fitzgerald was influenced by eastern society during the roaring 20’s. He portrays his knowledge of eastern morality in the novel The Great Gatsby. In The Great Gatsby the corruptive effect of wealth is the cause of the most conflict regarding the morals of Nick Caraway and the morals of Daisy and Tom Buchanan, Jordan Baker, and Jay Gatsby. Daisy Buchanan has a very little moral value for herself and others. She is very careless. These low morals show throughout many parts in the story. For instance, her attitude toward Jay Gatsby – she doesn’t want him for what he is, but for the superficial illusion of what he is. The ultimate act of carelessness by Daisy, however, is the violent death of Myrtle. Daisy never thought twice about the night she hit Myrtle with the car, and never looked back. She never even bothered to tell Tom the truth that she was driving the car, not Gatsby. They move away before Gatsby is even dead. Tom Buchanan is so much like Daisy, which is why they will never be separated from each other. Tom Buchanan’s outlook is much like Daisy’s, Tom cares only for himself. Tom believes that cheating on his wife is perfectly normal. This is a very prominent example of Tom Buchanan’s low Morals. Tom views Daisy as a possession rather than a person. Tom did not marry Daisy because he loved her. He married her for her beauty, as a prize, to show that he had the best of everything. The low morals of Jordan Baker are what hurt Nick the most. Although Nick realizes he will never be with Jordan, he still has his hopes. He knows that Jordan’s â€Å"wealthy morals† will not allow this. Jordan can never be with Nick simply because she is rich and Nick doesn’t have money. Rich girls don’t marry poor boys. Jay Gatsby’s actions conflict with his morals. Gatsby’s fortune did not come from â€Å"old money.† Most of his fortune was obtained trough illegal activities. This conflicts with how Jay portrays his morals. He portrays himself as being morally sound, but throughout the book Nick can sense the reality of Gatsby. Gatsby’s affair with Daisy also conflicts heavily with his moral values. He feels he is doing the right thing, but at the same time he feels guilty about what he is doing.

Tuesday, September 3, 2019

Hybridity and National Identity in Postcolonial Literature Essay

Hybridity and National Identity in Postcolonial Literature  Ã‚     Ã‚  Ã‚     Every human being, in addition to having their own personal identity, has a sense of who they are in relation to the larger community--the nation. Postcolonial studies is the attempt to strip away conventional perspective and examine what that national identity might be for a postcolonial subject. To read literature from the perspective of postcolonial studies is to seek out--to listen for, that indigenous, representative voice which can inform the world of the essence of existence as a colonial subject, or as a postcolonial citizen. Postcolonial authors use their literature and poetry to solidify, through criticism and celebration, an emerging national identity, which they have taken on the responsibility of representing. Surely, the reevaluation of national identity is an eventual and essential result of a country gaining independence from a colonial power, or a country emerging from a fledgling settler colony. However, to claim to be representative of that entire identity is a huge undertaking for an author trying to convey a postcolonial message. Each nation, province, island, state, neighborhood and individual is its own unique amalgamation of history, culture, language and tradition. Only by understanding and embracing the idea of cultural hybridity when attempting to explore the concept of national identity can any one individual, or nation, truly hope to understand or communicate the lasting effects of the colonial process. Postcolonialism is the continual shedding of the old skin of Western thought and discourse and the emergence of new self-awareness, critique, and celebration. With this self-awareness comes self-expression. But how should the i... ...nial institution--one voice which would articulate their own sense of national identity. But exploration of these societies, and the literature produced by postcolonial authors and poets illustrates that there is a veritable infinite number of differing circumstances inherent in each postcolonial society, and, consequently, in each piece of literature produced by postcolonial writers. If one is to read this literature in a way which will shed some light on the postcolonial condition, one must understand and adopt the theory that we are all walking amalgamations of our own unique cultures and traditions. We are all always struggling with our own identities, personal and national. We must understand that there is no "one true voice" representing an easily identifiable postcolonial condition, but, instead, each author is his or her own voice and must be read as such.

Monday, September 2, 2019

Ethical Issues in film Erin Brockovich Essay example -- Ethics Movie M

Ethical Issues in film Erin Brockovich There are many ethical issues in the movie Erin Brockovich. This movie is about a mother of three who uncovers a water poisoning case by Pacific Gas & Electric Company (PG&E) in southern California. Once it was proved that the company had knowingly dumped hexavalent chromium into the ground water, the utility company was found liable for a $330 million dollar verdict. Erin has the responsibility to feed and educate her three children and she has a general distrust of people. She begins by forcing her lawyer Ed Masry to give her a secretarial job after he failed to get her a settlement from an auto accident. She makes him feel guilty for the way that she is currently living and blames it on him. She figures this would square things away. However, she doesn't exactly fit in at the firm. Other female co-workers do not approve of her attire and the cleavage that she shows. Women in the office don't include Erin in going out to lunch and even helping her out when she asks for assistance. Once when she asked for assistance, the women refused to help her stating that if she doesn't know the job yet, that is her problem. The women treat her poorly, but I think that they are surprised at the person she really is and what a dedicated hard worker she is. Erin fights for respect and acceptance from a world, which tends to judge from appearance only. Ed accuses her of extortion when she attempts to get raises out of him every time he approves her doing another job with the PG&E case. She asks for increase in salary and at one-point event benefits. Ed ends up giving it to her maybe because he knows that she is on to something and it could end up being really big. However, sh... ...y were living in. They instead chose to protect their corporation by creating a plan to purchase these homes and cover up any evidence that would be around. The company lawyers choose to sacrifice the lives of the neighbors to protect the company assets even though PG&E is a 28 billion-dollar company. It was believed that it would be cheaper for PG&E to dispose of the chemicals illegally since the company officials were more concerned with the profits than about people's lives. The hiding of this critical information had tragic consequences for the people involved. PG&E must have realized that they were guilty since they settled the case for $330 million in private arbitration. All in all, it probably ended up costing PG&E more money than it would have if they had properly lined the water pools and taken care of things the correct way in the beginning.

Sunday, September 1, 2019

Political equality Essay

â€Å"When in the course of human events, it becomes necessary for one people to dissolve the political bonds which have connected them with another, and to assume among the powers of the earth the separate and equal station to which the laws of nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the cause which impel them to the separation† (Thomas Jefferson). These are the words of former U.S. president in his declaration of Independence. â€Å"We hold these truths to be self evident, that all men are created equal.†(American declaration of independence) Different question arose from the above quote in that â€Å"are all men created equally†? The answer is â€Å"No† biologically and â€Å"Yes† when it comes to legal matters, economic rights and politically. What is political equality? This is equal authority to decide on every law and policy of the society. It also refers to the extent to which human have equal voices over governmental decisions. The principle asserts that though we are not biologically equal we all have equal right to vote on every law and policy of our environment and that only people with this right have the equality to live by their own decisions and are free. Its explains further that every citizen must have the rights to choose and decide the type of societal laws that should be accepted and this was maintain by the fact that the fundamental purpose of laws is to improve life of all citizen. Its also explains the principle of one-person per one vote, equal right to speech and equality to law. When citizens are given the opportunity to decide what laws affects them, they can legislate other equalities. Why do we want political equality? Political equality â€Å"a valued good†: political equality gives people the ability to express their political view. It confers on them the sense of selfhood and belonging.  · It builds community: the community is usually bounded by the cooperative activity toward the shared goals and this entails the engagement of all.  · It creates legitimacy: political equality creates legitimacy in the sense that it encourages obedience to laws, acceptance of elections results by the losing side.  · Educative: political equality which leads to political participation is educative in that it encourage and teach people about politics and about democracy and their own needs and likes through their involvement in the politics. When it all started In the beginning, when the American declaration of independence was made, little did the founders know about the effect of that on human nature and quest of inequality and Power, they believed that men are born equally and this theory was of limited scope then. Question of citizenship, liberties and rights for the political system was complicated. There were debates over the idea and that of political equality was only represented in the constitution and not really acted upon. The principle of equality of political individuals which translate into that of one man, one vote and ultimately into one person, one vote was implicit in the constitution of the united states rather than being expressly declared(cited in Pole 47). The one vote per person generates controversies among Americans but was later accepted as the most equal method of voting. American Labour Party had since believed in the socialist form of government. They tend to support a state controlling the industries and equal distribution of wealth. After WW II, the labour party government nationalized the industries, established what is known as a â€Å"welfare state†. This provides citizen with social security, insurance against unemployment and also the National Health Services. With the inception of the â€Å"conservative government† the industries was denationalized but kept the health services. (Microsoft Encarta.2008) In recent years, the trade union membership had declined and subsequently influenced the Labour Party. At the same time the political party had moved away from the political centre. In 1995 it gave up its commitment to socialism and nationalization of industries. (Microsoft Encarta.2008) In 1819, political equality was also modified as a result of a land crash which devastate the life of many citizen and those who hope of acquiring significant amount of wealth and property. The economy was affected and the people just hope for best to come and things later got into place. The effect of the crash on the political equality was just on the view of wealth distribution and those arguments against the bridging of gaps between the poor and the rich. The rich never wanted to have equal access to basic gifts of nature, they believed in that because they are rich they should have more political weight than the poor.   The effect of the disaster was enormous and the workers organized themselves into various political sects and made laws that would protect them and their families from future reoccurrence. The laws were also made to protect what they have left. Political equality in local emergency services Political equality in local emergency services gives: Equal rights to emergency services: such as the right to those health care schemes, free medical services for the less privileged, equity in the local judicial system. Equal capacity: there are also equal rights as a result of the political equality and this gives opportunity to the citizen to exercise their civic right and contribute to the decision of made concerning the local emergency services. Equal voice: it ensures equal voice of the citizen i.e. they have the right under the law to say no to some things and decide on what directly or indirectly affects them. Political equality also creates equal attention to the citizen not giving preference to any body on the grounds that he or she is special simply because of status in the community. Equal output; since political equality ensure the participation of the members of the community. It actually strengthens the output of all those emergency services. Create sense of belonging: political equality makes citizen decides on what happens to them, hence it creates the sense of belonging in that the citizen would not want any thing created to get spoilt or get disorganized so when they see any misnomer they tend to try to correct it. Political equality also affect the health sector positively by: (1)Increased reliance on the market forces will make health care cheaper,(2)Change of tax code to provide equal tax relief for individuals who purchase their own insurance,(3)Changing the tax code will also break the link between employment and insurance(4)Insurance for those whose employers do not offer a plan(5)Creation of medical savings accounts( Microsoft Encarta) According to the Canadian law the provinces must ensure that their health care system respect the following five criteria: (1) public administration—the health insurance plans must be administered by a public authority accountable to the provincial government; (2) comprehensive benefits—the plan must cover all medically necessary services prescribed by physicians and provided by hospitals; (3) universality—all legal residents of the province must be covered; (4) portability—residents continue to be covered if they move or travel from one province to another; and (5) accessibility—services must be made available to all residents on equal terms, regardless of income, age, or ability to pay.(Microsoft Encarta) Conclusion In conclusion, political equality creates an environment where the people have equal access to the basic amenities and equal opportunity to create laws that guide the citizen. With equality in justice, law and politics our world will be a better place.

International Corporation Essay

Hard Rock Cafe International founded in 1971, as one of the worldwide entertainment and dining brands, internationally- highly praised music. It has a network of 122 signature Hard Rock Cafes in 41 countries and owns the world’s greatest collection of music memorabilia. Founded by two Americans, Isaac Tigrett and Peter Morton, they are enterprising and music loving. Peter brought a real understanding of the restaurant business, and Isaac brought many creative attributes and together they made the Hard Rock Cafe (â€Å"The Hard Rock Cafe Story†, 2005). Hard Rock Cafe was an instant classic, entertain and attracting customers with its first-rate, but fairly priced casual American charge, warm service and ever-present rock ‘n’ roll music and sensibility. They offer quality, classic American food in their unique, high-energy, music memorabilia-packed atmosphere. Hard Rock Cafe has finally become the world’s leading collector and exhibitors of rock ‘n’ roll memorabilia (â€Å"The Hard Rock Cafe Story†, 2005). Known for its collectible and fashion merchandise, live concerts, Hard Rock Live performance venues, www. hardrock. com and Hard Rock Hotels and Casinos, Hard Rock Cafe International, Inc. is a totally owned subsidiary of London-based The Rank Group Plc. Hard Rock Cafe International provides visitors around the world with a unique experience that combines food and merchandise with the largest collection of rock memorabilia on the world. Hard Rock Cafe has become a global phenomenon. (Adelstein, 1999) People should keep their eye out as Hard Rock Cafe continues to take music into the next millennium, because at Hard Rock, music is truly the universal language. In latest years, Hard Rock has expanded its cafe limitations by reinforcing its â€Å"music connection† through music-related products and programs such as collectible and fashionable Hard Rock Cafe merchandise, the Hard Rock Records music label, www. hardrock. com, Hard Rock Hotels and Casinos, and Hard Rock Live music venues. Not only they can rock hard, they know how to throw a party. Opening celebrations for each new Hard Rock Cafe all around the world are started by live musical performances (â€Å"About Hard Rock cafe†, 2005). Hard Rock Cafe has been governed by a guiding service with law talent and honest philosophy, â€Å"Love All – Serve All. † Means a place where all have always been welcome, in spite of age, sex or class. Hard Rock Cafe remains amazingly faithful to its original intentions. Its rock ‘n’ roll sensibility a Hard Rock Cafe legacy- remains at the very center of all Hard Rock restaurants and every development hard work undertaken by Hard Rock Cafe. Classic American food, served up by a skilled, caring and helpful wait staff, is still the â€Å"order† of the day at Hard Rock Cafe. And a their commitment to widespread humanitarian causes under the banner ‘Save the Planet’- has helped make Hard Rock a legitimate cultural force, from coast to coast, continent to continent (â€Å"The Hard Rock Cafe Story†, 2005). Nowadays, Hard Rock Cafe International, with Hard Rock Cafe at its center, is an entertainment and leisure company that continues to successfully expand the Hard Rock Brand through limitless music-related ventures. Hard Rock Cafe is innovating on a system wide modernization program for the 21st century and adding a new day part, a nightclub with live music. Hard Rock is best known not for its food but for its atmosphere. The cafes ask for donations of music memorabilia and have the world’s largest collection of such. Time after time, their guests have told them that they are looking for an opportunity to make a personal, physical and sometimes even spiritual connection to the music and artists of their time. Then Hard Rock Cafe offer a entertaining, unique and educational look at the evolution of music, that can effects on world events and the emotional appeal and timeless energy as told through priceless memorabilia, interactive displays, educated guides and self-guided tours (â€Å"Hard Rock Cafe Announces Plans†, 2002). For Hard Rock Cafe the biggest challenge facing reputable restaurant chains like theirs is losing their customer. In addition, there have been many new competitors, paying attention by a low cost of livelihood and rising people, offering a comparable dining experience. Moreover, employee turnover has continued to increase. Fighting this situation, Hard Rock Cafe wanted to take improvement of their well-built brand image, combined with excellent customer service and constantly high food quality and to attract more customers from the close region (â€Å"Hard Rock Cafe sets new dining trends†, 2004). At Hard Rock Restaurant, to serves their customer they do not applied manual POS (Point of Sales) systems. The reason why The Hard Rock restaurant is do not make use of manual POS solution because it was based on manual processes, it was inefficient and costly to train new staff— and tracking lost revenue was nearly impossible. Before a new employee was ready to work on the restaurant floor, they have to follow the intensive classroom education for a week. From this activity expected, deliver the new wait-staff and cashiers that enable to memorize extensive information, from standard menu items and services options, to preparation alternatives, pricing details and corporate service policies (â€Å"Hard Rock Cafe sets new dining trends†, 2004). To be confident for the long term, The Hard Rock Cafe management needed to find a way to enhance customer service and reduce the amount of time that customers had to wait for their orders. Moreover, they had to decrease on training costs, as well as organization more-effective profits controls and a process for tracking customer preferences and sales trends to advance productivity. To face a great deal disturbance in the technology industry lately, the restaurant’s major concern in selecting a new POS resolution was dependability. Not just of the restaurant’s new systems, but also of the technology source delivering them. Then they use the new IBM technology-based solution (â€Å"Hard Rock Cafe sets new dining trends†, 2004). Hard Rock Cafe expects a full return on investment (ROI) for the new IBM technology-based solution. ROI expected can reduce the cashier headcount and staff training costs. Hard Rock Cafe wait-staff and cashiers can trust in rapid access to concurrent menu and pricing information to respond quickly to diners, by leveraging new functionality. Besides, human error during the order-entry process has been reduced to nearly nothing, resulting in better consistency, efficiency, and customer satisfaction (â€Å"Hard Rock Cafe sets new dining trends†, 2004). To constrain decision making about promotions, pricing and staffing, Hard Rock Cafe managers can track member of staff and customer activities, enabling the company to collect precious business data. By that method, they can rapidly identify popular items, advantage information to cross-sell extra menu items and track the preferences of common. The customers have seen the new technology and they often comment on the new modern system and Hard Rock Cafe innovative approach to reform the dining experience. This will affect customer faithfulness over the long term by enabling Hard Rock Cafe to leverage unforgettable, first-rate service and the strong brand image to attract a bigger base of both visitor and local customers (â€Å"Hard Rock Cafe sets new dining trends†, 2004). To build financial system work well, strategy for the Hard Rock Cafe are: ? They should fix the infrastructure and the existing corporate systems, ? They must invest in customer-facing programs ? They supposed to provide technologies that will drive traffic to Hard Rock’s website (www. hardrock. com) and from there to the restaurants